The Evolution of E-Commerce – Magento

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Last year Unleashed strategically chose to deeply integrate direct with Magento’s various website platforms to help ensure businesses selling stock on-line could still manage their sales and inventory accurately. A partnership that has helped our customers build smart integrated online business solutions.

Earlier this month I was fortunate enough to spend time with our friends from Magento at their annual conference in Las Vegas, Imagine 2013. Owned by eBay Inc, Magento are the most widely used website platform in the world and also have a vast network for distribution partners to setup and customise web sites.


Speakers included Roy Rubin (Magento Founder), John Donahue (eBay President) and James Barrese (Paypal CTO). Their messages were all focused on one thing – the world of buying goods is changing. We all know online shopping is growing and retail is shrinking but where is this going to take us? I always questioned: how long could retail shopping last?  Would I still have the chance to walk the malls with my kids in 5 years? Here is what I took away.


Retail will not die but it is changing. Shoppers are not just going online to buy goods now, they are choosing to buy off mobile devices – even while in a store, holding the very t-shirt they want. Knowing you can get best price and free next day delivery makes buying online a no-brainer but this won’t replace the social shopping experience or the desire to see and feel.


eBay suggest that shops will still exist but perhaps hold only show stock for people to browse through, helped by attendants armed with tablets fitted with mobile payment devices – no more Point of Sale counters. The sale is made online directly through a website, noting both Magento and Paypal now have POS environments, for next day delivery and receipts are emailed. They have branded this process, not as Retail or e-commerce but simply as “Commerce”.

Will this be the future of shopping? I can see it. The shopping experience still exists, the pricing is optimised and centralised stock and distribution makes sense. How long until it takes shape? I think it’s already starting but from walking through the vast malls of San Francisco recently, it will take many, many years.


Greg Murphy, Unleashed Founder

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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