We are excited to be working with Arid Zone, an innovative promotional merchandise retail company in Australia.
What does your business do?
Arid Zone is a promotional merchandise company providing products, uniforms, premiums, gifts and online merchandise stores for some of Australia’s biggest brands. Breast Cancer Network Australia is a valued not for profit client we built an online store for with the provision of selling their branded promotional merchandise to consumers.
What’s one of your favorite merchandise products?
One of our favorite products is the Breast Cancer Network Australia’s pink torch. We were able to produce a torch with a pink light, enabling 15,000 women affected by breast cancer to shine the light at the MCG to create a memorable brand moment shown nationally through all major media networks.
Why do you think your customers like this product so much?
The Breast Cancer Network Australia merchandise allows people to support their loved ones who are battling breast cancer by wearing or using a product. In addition over 50% of the purchase price of each item goes to the charity.
Can you give us a brief history of your business and the growth it has experienced so far?
Arid Zone has made promotional products work for brands since 1987. The business focuses on product and decoration innovation. Our experienced staff understands what products work as a business or consumer promotional tool. Our Breast Cancer Network Australia online Shop sells thousands of products per year.
How is Unleashed helping your business grow?
Our online eMerchandise stores have grown with the rise of technology and the customer need for fast, delivery, competitive pricing and brand compliance. Unleashed allows us to monitor accurate stock levels in real time and negates the use of spreadsheets and manual reporting.
We experienced a gap between online order processing and invoicing where we had no way to track our inventory levels or monitor popular items purchased. Unleashed provides reports that assist us with planning for product ranging and seasonal buying trends.
Is there something you are particularly excited for your business right now?
Promotional merchandise is ever evolving and we are looking forward to expanding the range of products for Breast Cancer Network Australia. This helps the organization promote awareness of brand and raise much needed funds for the wonderful work they do.
Is there something your business in particularly proud of?
At Arid Zone, we are very proud of the long term relationships we have established with our clients which has enabled us to use promotional products to grow their brand. Through working with Breast Cancer Network Australia, we provide an online store allowing customers nationally the opportunity to purchase products.
Are there any particular not-for-profit causes that you, or your business is passionate about, and why?
In addition to BCNA we support a number of organizations who benefit from promotional merchandise, these include; Heart Kids and Anglicare.
Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.