Right – we all know that the fewer chemicals you put in your body, the better. Deodorants are no exception. If you are looking to go completely natural and chemical free, check out Crystal Spring’s range. If it’s good enough for attendees of the Queen’s 90th birthday bash, there’s gotta be something good in it, right?
Naturally we’re excited that Crystal Spring use Unleashed for all their natural product inventory management needs. Glad to play a small part in your business’ success, Crystal Spring!
What does your business do?
Crystal Spring manufacture and retail Salt of the Earth natural deodorants.
What’s one of your favorite natural products?
The multi award winning Salt of the Earth range of natural deodorants is made from 100% natural ingredients, including mineral salts and skin-soothing aloe vera.
Rather than suffocating your pores, Salt of the Earth deodorants sit on the surface of your skin and inhibit the growth of odour-causing bacteria, giving you long-lasting, effective protection.
Why do you think your customers like this product so much?
Salt of the Earth is 100% natural, so it’s kind to skin and unlike traditional antiperspirants it doesn’t include any harsh chemicals. The Salt of the Earth range is cruelty free and approved by the Vegetarian and Vegan Society.
Can you give us a brief history of your business and the growth it has experienced so far?
The Salt of the Earth family of natural deodorants was adopted by Mother and Son team, Sally and Thomas Laird in 1993, and has since become a leader in the natural deodorant industry, diversifying from a single crystal stick to an extensive, multi award-winning product range.
How is Unleashed helping your business grow?
Unleashed allows us to analyze sales so we can keep on top of customers who are trading down and upsell additional lines to customers not taking the full range.
What is a particular problem that Unleashed has solved?
Better stock control. Unleashed provides useful alerts when stocks are low.
Is there an interesting customer story you could share with our readers?
We recently donated samples of our unisex Salt of the Earth natural deodorant spray to be included in the celebrity goody bags that were handed out at the Queen’s 90th birthday celebrations at Windsor.
“Unleashed has allowed us to improve our processes and systems to make sure we maximize the opportunity to give people the products they love.”
While at the same time decreasing inventory turn time and investments in raw materials due to an improved planning and purchasing processes.