Why Manufacturers Need Multiple eCommerce Strategies

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If you’re in the business of manufacturing goods, you would have heard of a current buzz term – eCommerce. In our digital world, customers are increasingly accustomed to purchasing products online, and this is where eCommerce comes in.

eCommerce has drastically changed the face of the retailing industry, and manufacturers should certainly take note of its benefits. If you’re considering entering your manufacturing business into the world of eCommerce, you should note that there is more to it than simply creating a website.

The Starting Point

Creating a website will likely be a manufacturers first experience with eCommerce; and it is a vital one. Online websites allow customers to search your products from any location so long as they have an internet connection and a suitable device, instantly improving customer satisfaction in terms of accessibility.

However, there is much more that goes into a website than a simple list of all the products you sell. When creating your website, you should consider everything from your target audience, to colour scheme and layout, prices, purchasing processes and Search Engine Optimisation (SEO).

If you’re new to the business of creating websites, it may be a good idea to hire a professional. They can help you to create an inviting and functional homepage that is easy to navigate and appropriate for the audience you are targeting. Further, they can also ensure that the online buying process is as simple and efficient as possible, since more and more customers are demanding convenience and speed.

Lastly, consider SEO: what keywords might your customers use to search for the products they are after? Ensure that throughout your website you regularly use such keywords so that customers are more likely to land on your homepage when they do their initial search.

Multi-channel Strategies

While having a well-crafted website is vital to entering the world of eCommerce successfully, it is important to note that customers are now also demanding multiple channel access to products. This may mean that a website alone may not be enough, and you should consider crafting multiple online spaces where customers can find you, look at your products and purchase them easily.

One multi-channel strategy that will help you do this is to create an online presence through popular social media websites like Facebook, Instagram and more. These days people are spending an increasing amount of time browsing on such social sites, providing manufacturers with the perfect opportunity to market their brand and products.

The benefits of using platforms like Facebook Business are numerous, but it is particularly useful because you can target specific audiences with specific interests and backgrounds. This means you are more likely to get your product advertisements in front of the right people, increasing the chance of viewers engaging with your advertisements.

By crafting multiple channels for your manufacturing business, you will automatically gain greater exposure to audiences and increase your chances for sales. Additionally, social media provides a valuable opportunity for you to market and advertise your business internationally, providing more opportunities for increasing your customer base worldwide.

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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