Client Spotlight: Artist Guitars

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Always wanted to learn how to play the guitar? Now’s your chance. Grab a guitar delivered direct from the instrument factory along with a lesson pack. Our client Artist Guitars even throws in a 100 day free right of return. Sounds like a great way to get started!

What does your instrument business do?

We build our own brand of guitars, drums, violins and accessories and sell online, direct to the public. Our aim is to provide quality instruments at very reasonable prices. We’re able to do this by selling direct from the factory, cutting out the middle men involved with the traditional retail structure.

What’s one of your favourite products?

One of our biggest sellers is our Acoustic Guitar Lesson Pack. This gives you everything you need to start playing guitar. Unlike many cheap brands you’ll find online and in department stores, our guitars are designed by guitarists, and are subject to strict quality control so that our customers get a quality instrument every time. It makes it much easier to learn when you have a guitar that’s easy to play.

Why do you think your customers like this product so much?

The Lesson Pack is successful because of the value for money and the after-sale service. We provide a complimentary lesson with a teacher in the customer’s area on our website – we have a large network of teachers on board throughout Australia. We’re so confident in our products that we offer 100 days free returns and a three year warranty.

Can you give us a brief history of your business and the growth it has experienced so far?

With over 200,000 orders shipped, we’re currently in our third warehouse in six years and still expanding. We opened in New Zealand last year and will be opening our UK website in January 2016.

How is Unleashed helping your business grow?

Syncing with our shopping cart and accounting system is seamless. This allows us to organize our stock across a number of warehouses, and also frees up a lot of the extra time spent on admin work before integrating with Unleashed.

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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