Getting Started with eCommerce

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Every business is unique, with different needs for their eCommerce strategy. Some businesses focus on business-to-business (B2B) sales, others focus on business-to-consumer (B2C) sales that can be conducted through brick-and-mortar stores or online.

When B2C companies look to enter the eCommerce world, it can be an intimidating step. Online shopping has been around for a while but now there are a multitude of eCommerce platforms to work with and different payment schemes you can implement. eCommerce platforms are pretty commonplace these days, but they are constantly evolving. They can be built to cater to your exact needs. This means that the options for selling your inventory stock online can seem endless.

Selecting the right products

So, where do you start? You might have a large inventory stock of items, but maybe you only want to focus on a selection of them for the eCommerce market. This can be a very difficult part of setting up the online business. Selecting the right products and placing them at the right price points can be tricky. There are a multitude of sites that compare prices of products online instantly. This means you have to be competitive with how you price your inventory stock.

Normally, in stores people might buy the item out of convenience because it is right there, even if it is a few dollars extra. However, in the eCommerce world, it’s just a few clicks of a button to find out where the savings and best shipping deals are located.

Optimising your eCommerce store

One of the most important parts of eCommerce is search engine optimisation. People need to be able to find your product with basic key words. The higher up you are in the search, the more likely you are to attract people to your website. You need to optimise your eCommerce site to make it appear on Google and other frequented search engines.

When you build your online eCommerce store, you need to take into account numerous elements of the design that play important roles in how your store looks and how it operates. Your product descriptions need to be catchy and informative. People want to know about the product and get the details that they can’t see for their own since they aren’t in a brick-and-mortar store. An effective written description leaves the consumer with all of their questions answered.

Moreover, your photos need to be captivating and representative of what you are trying to sell. Cameras are getting better and better every day, meaning that you might not even need to pay a professional photographer if you want to do a photoshoot of your inventory stock. However, there are simple and effective tricks that you need to consider when you stage products for photos. Angles, lighting, background details and models will all play a critical part of the look and feel of your eCommerce page.

The layout of your eCommerce site needs to be user-friendly and intuitive. If it is hard to put items in a cart or access the payment page, this will frustrate consumers. Make sure it is a seamless process and works well for the product you are selling.

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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