Getting Ready for a Multichannel Christmas

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Convenience is key when it comes to Christmas shopping and eCommerce sellers thrive during the holiday shopping season. They have the opportunity to increase their sales with multichannel selling. If you’re a business owner or trying to manage inventory for the holiday season, it’s important to prepare yourself. There is a spectrum of channels to target and it’s integral that you approach it strategically so you reach the right customers and have good stock control to cope with demand during the peak season.

Why multichannel?

By using multichannel eCommerce platforms, businesses can increase their sales, capture a wider customer base and they can diversify how they target different shoppers.

As the holiday season creeps up, businesses should look at the variety of channels to reach their target market. Whether it’s your own online store, social media, daily deal sites, e-marketplaces, or more niche channels, there is scope to get your products in front of your target audience this holiday season.

By using multichannel options, you can gain exposure and build brand awareness, all while increasing sales and visibility. Brick and mortar stores are still a channel worth having and can add value to your eCommerce channels as well.

Multichannel for B2B businesses

Multichannel isn’t a strategy only for B2C businesses. In fact, B2B businesses like Volcano Coffee Works, Pinjarra Bakery, SIGVARIS AU and more have been using Unleashed’s B2B eCommerce Store to grow profitability in a sustainable manner.

How to prep your multichannel business for Christmas

Analyse your target market

If you’re going to use multichannel for sales, you need to make sure you understand who you are hoping to reach. If you pick all available channels, you might spread yourself too thin and you might miss your target completely. If you’re new to the multichannel game, pick a few and focus on doing them well. This will allow you to have a strong presence in a few rather than a weak presence in too many.

Make a plan

Look at your previous sales history and patterns around the holiday season. Check your previous stock control levels and extrapolate for the multichannel market. You want to ensure that your advertising efforts don’t go to waste. If your stock control is out of balance and can’t cope with the new multichannel demand, then you could jeopardise customer satisfaction.

Put effort into the customer experience

Christmas is a busy time of year. As an online retailer, you should aim to make the shopping experience as enjoyable as possible for your customers. Look for new, bespoke ways to make your customer’s experience convenient and personalised. Whether you implement incentive programmes, discounts, bundled gifts, or personal shopping assistants, make sure it is adding value to your customer’s shopping journey.

By enhancing the customer experience, you have a chance to form a bond with your customer. They encourage brand loyalty and repeat shopping outside of the Christmas season. If searching for something is easy or your customer service hotline is super helpful, this will leave a good impression on your customer. Their likeliness to return will increase with their satisfaction.

The benefit of using multichannel for sales is that you can customise the experience with each different platform. It gives you a lot of freedom to sculpt your retail environment and cater it to your potential customers.

Good luck this holiday season!

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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