July 25, 2018      2 min read

Whether you need some lunchtime reads or something to get you past hump day, we’ve curated five links you’ll enjoy!

25 beloved millennial brands

The shopping habits of millennials are unlike their previous generations’. These consumers have markedly different priorities than the previous generations, leading to a big shift in brand marketing. Here are the top 25 brands millennials love the most. Did any surprising brands make the list?

Nike blurs the lines between digital and physical

Buying sneakers can be as easy as ordering food from a drive-thru. Nike’s first “live concept store” in Los Angeles gives customers the option to text the store and request that a new pair be handed to you at the curb. This is part of Nike’s effort to woo digitally driven consumers who have little time to shop in-person.

Luxury labels destroy stock

British luxury firm, Burberry, has reportedly destroyed £28.6 million worth of goods. Destroying luxury items is not unusual in the industry as it is one way of preventing their branded items from being discounted on the secondary marketing, which reduces their appeal. This inventory waste has been a hotly contended in Burberry’s annual meeting.

What’s the big deal about 5G?

The next generation of wireless technology is expected to power self-driving cars, VR and smart cities. But what else can it do? Researchers are dreaming up futuristic uses for 5G, from music to medicine.

What effect has Brexit had on the UK in July?

Each month, The Guardian looks at key indicators to track what effect the Brexit process has on growth, prosperity and trade. Read on to find out what the key indicators are showing.

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