July 28, 2020    3 min read

Unleashed Software turns 10 this month, so today we’re pausing to show our appreciation for all the people and companies that have joined us on the journey.

It’s been a privilege to be a part of the success story of so many diverse businesses. We’ve delivered our software services to everyone from plucky food and beverage start-ups, to sophisticated technology manufacturers. And we’ve partnered with global giants like Xero, and with cloud service providers who guide companies with their expertise.

It’s made for a fascinating and rich decade for Unleashed. And it’s given us a unique appreciation for everyone involved in making, managing and moving good products.

So thank you to you all. We’ve loved working with every one of you – and we’re looking forward to what the next ten years will bring.

The origin of the name

British rock group Led Zeppelin seems an unlikely match for a software company, but the musicians provided the original inspiration for Unleashed, which 10 years ago was named Black Dog.

The brainchild of founder Greg Murphy, Black Dog was a tech start-up that in 2010 was part of Massey University of New Zealand’s ecentre Business Incubator. Greg – now Unleashed’s partner channel manager – had [Edit: has] a penchant for classic metal, and named his fledgling company after the famous riff-heavy Zeppelin track.

(Fun fact: the original song was itself named after a black Labrador retriever that would wander around the band’s recording studio)

Unfortunately, as a company name Black Dog turned out to be something of a… well, dog, as most people thought it referred to Sir Winston Churchill’s famous name for his depression. So it was decided early on that the dog would be ‘unleashed’, and the company name and branding eventually switched to the familiar logo.

Inventory control and beyond

Today the red Unleashed box references the company’s original mission – providing smart supply, production, inventory and sales software. Yet it can just as easily stand for an easy, modular approach to building a business software stack, as the company has recently rolled out a suite of modules that significantly expand its core inventory role.

A powerful business intelligence tool, a mobile sales app, streamlined fulfilment systems and a B2B sales portal add impressive new functionality. And integrations with more than 30 other apps has seen Unleashed become a genuine challenger to more unwieldy ERP systems.

“As we’ve grown our company – evolving our software, adding functions and features – it’s been so satisfying to watch our customers grow and thrive with us,” says Gareth Berry, Unleashed’s CEO.

“It’s thrilling to operate at that scale. And for me personally it’s been fantastic to see us play a part in the success of so many different companies.”

Growing with Unleashed

UK security firm Traders Warehouse is a classic example of a customer that’s grown with its SaaS provider. Initially switching over from Netsuite for cost reasons, they now use Unleashed’s B2B Store, Business Intelligence, as well as the Advanced Shipping module – and are now positioned for more growth.

“Our eye is always on opening more branches throughout the UK,” says Derby Branch Manager Ryan Bamford.

“We want to be a truly nationwide company. Obviously we’ve got to look at when it’s going to be good to open those branches, but we know that with Unleashed we’re going to be able to open them, and we’ll have the scope within the system.”

Kiwi firm Karma Cola is another company that’s expanded as Unleashed has grown.

“It’s been vital to our growth,” says co-founder Matt Morrison, who uses the software as a one-stop-shop for all their assembly, production, inventory management, as well as sales. “We’ve been able to expand with Unleashed”.

It’s the kind of testimonial that’s made the past decade of partnering with firms all around the world so satisfying. Being part of so many growth stories has made for a rewarding, exciting journey – so thank you once again to all of the customers and partners who have joined us on the way. You’ve made the last ten years an incredible experience – and we can’t wait to see what the next ten years will bring.