It was an evening in the spotlight at the Westpac Auckland Business Awards for the team at Unleashed Software. We took home the Supreme Business Excellence Award, Excellence in Marketing and Employer of the Year.
Our CEO, Gareth Berry said that the awards are a testimony to a true team effort. “We wouldn’t be able to do the great work we do without having great customers, partners and a dedicated team all executing brilliantly on a global scale. This award is really about recognising all of their hard work and thanking our customers who have supported us along the way.”
We were also really excited to see our Unleashed customers, Clean Collective, Grin Natural Products and Dr Feel Good at the event too! It’s always rewarding to see our customers growing and succeeding.
We’re no stranger to the Westpac Business Awards — we’ve been applying for them since our inception a decade ago, albeit taking a hiatus as we focused our efforts on growing the business in the early days. Since then, we’ve won a few awards:
- Excellence in International Trade for the North-West region in 2017
- Excellence in Customer Service Delivery for the North-West region in 2018
- Excellence in Customer Service Delivery for the Auckland region in 2019
Our Guide to the Westpac Business Awards
Since it’s not our first rodeo, we thought we’d share some tips on how we’ve approached our Westpac Business Awards submissions:
- Plan ahead. You’ll have to answer your questions in a portal, which can seem intimidating but we’ve found it helpful to copy and paste the questions (and word count) onto a separate document so that you can spend time crafting the perfect answer
- Collaborate with your team. Whether you have different contributors working on the same document or one person writing the answers, reach out to the relevant people within the organisation to get the answers you need.
- Look out for the keywords in the question that tell you how to answer it, and answer all parts of the questions
- Words like “what”, and “demonstrate” are describing questions: give a general account, concentrate on the main features
- Words like “explain” are questions where you need to elaborate: clarify further about the way in which something is achieved
- Give your answers some credibility with business data. This can include data from business metrics and even customer quotes
- Link your answers back to your business objectives and values
- With a word count, every word counts. Used correctly, bullet points can capture your answer succinctly
- Above all, tell a great story!