Trade Portals: A Doorway to New Markets

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As a buyer, a trade portal is an online marketplace where buyers can access and visualise thousands of different ‘stores’ at the click of a button. But to a seller, a trade portal means something far more significant. A trade portal allows vendors to showcase their business to active users; suddenly your customer base becomes more global. In this article, we explore some benefits of having a trade portal.


A trade portal allows sellers access to millions of traders. With a trade portal, businesses can remove manual processes and minimise costly errors by automating their selling processes. This means that their sales staff don’t have to spend a huge amount of effort pursuing sales. With the sales process automated, they can also spend less time on manual order entry so they have time to carry out more value-added activities.


Many B2B trade portals have low subscription fees. Unleashed Software’s B2B trade portal is free for many users, with different subscription tiers for bigger businesses. All the hard yards of setting up an online presence that can be seen by millions is done for you and at a fraction of the cost of what it would be if you were to go it alone. This is a great option, particularly if you are just beginning, so that you can invest slowly and learn the ropes without huge costs and associated risk.

Customisable experience

In most trade portals, users have access to a personalised website, logo and other customisable features. This allows businesses to differentiate from others on the portal while displaying their unique branding to attract buyers.

Business expansion

Belonging to a trade portal allows you the perfect opportunity to expand your business network, which of course is extremely important for small companies just entering the market. Not only does this allow your company to enjoy the fruits of their media campaigns and sales, but also it is an opportunity to learn from veterans in the industry.

Succeeding in business is about working smarter, not necessarily harder, especially when it comes to marketing, branding and ensuring you are reaching your ideal target markets. This is where a trade portal membership can be priceless as it provides guaranteed buyers while also giving you access to other sellers and industry professionals for valuable business partnerships. What more could you want?

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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