If you need high quality educational retail kids toys, check out Good to Play Toys, powered by Unleashed. Kids play is all about having imagination – and these toys are a great alternative to screen time!
What does your retail business do?
We are an Australian owned and operated online retailer specialising in quality children’s wooden and educational toys. We currently stock around 50 toy brands from all over the world.
What’s one of your favourite products?
The French brand Janod is one of our favourite stocked brands. Janod is loved by both children and parents and is a very popular educational toy brand with the Australian market.
Why do you think your customers like this product range so much?
Janod’s product range is vast, of very high quality, and is very unique. Our customers like the fact that there are always new items to choose from year in year out. You can view our Janod range here.
Can you give us a brief history of your retail business and the growth it has experienced so far?
We have now been operating for just over one year and have experienced solid month-to-month growth in this time. The toy industry is very seasonal with most revenue occurring in the months of October, November and December leading into Christmas. It will be interesting to see where the next two months takes us.
How is Unleashed helping your business grow?
Being an online only retailer with over 1,000 SKUs, we require an inventory system that is real-time, compatible with our eCommerce platform Magento, easy to navigate and simple to use. We find that Unleashed allows us to have confidence that what customers see in stock on our website is actually in stock.
Is there something you are particularly excited for your business right now?
The Christmas period is an exciting and busy time for all children’s toy retailers. Good to Play Toys has seen significant growth – especially over the last two months, which is promising. Our brand and product selection is growing every month and we are interested to see what December brings.
Is there something your business in particularly proud of?
At Good to Play we pride ourselves on providing a great customer experience, right from the very first instance a customer visits our website through to after-sales service. We are always contactable either by phone or email, and work hard in meeting our customers’ requirements. We are also very proud of our high quality product selection. We aim to be a customer’s one-stop website to source quality educational products.
Are there any particular not-for-profit cause that you, or your business is passionate about?
We do our best to provide support to charities (mostly children focused) both local and out of state. We like to support the children’s hospitals located here in Sydney and donate toys on a regular basis to these. We are very passionate about the children’s charities. We have children of our own – as do the majority of our customers. In the past, we would have been caught short with stock at least once per year. Each time it occurred, it would double the cost of the freight to get the stock here. Since installing Unleashed, this hasn’t happened.
“We’re saving money.”
In the past, we would have been caught short with stock at least once per year. Each time it occurred, it would double the cost of the freight to get the stock here. Since installing Unleashed, this hasn’t happened.