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Topic: millennials

What’s Shaping Alcoholic Beverage Industry?

As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes and trends. The professional millennial cohort is the agent of change in this industry. The social work culture with after -hours drinks are the new norm for this non-materialistic generation. The digital savvy consumers are con ... Read More

  February 16, 2018     

The Coffee Industry Has a Fresh New Face

In 2017 millennials officially became the leading generation in coffee consumption, according to the National Coffee Association (NCA). This not only corresponds to an increase in coffee demand, pushing it to historical records, but it also brought several new interesting trends in the coffee industry, changing the way coffee is purchased and consu ... Read More

  February 15, 2018     

Millennials Demanding More from Coffee

It is an understatement to say millennials are into their coffee. Millennials represent the demographic between ages 18 to 35 and they are consistently driving coffee consumption. The United States is the biggest consumer of coffee on a global scale. Within the United States, millennials consume over 44% of that coffee. They’ve learned to love [& ... Read More

  January 30, 2018     

Millennials Rapidly Changing the Alcohol Scene

Millennials or Generation Y are those that fall within the 18-34 year old demographic. They are radically changing the makeup of the beverage space, in particular the alcoholic beverage market. In the U.S. this market has over $211.6 billion in annual sales. Millennials of legal age, though only representing a quarter of adults over 21, […] ... Read More

  January 25, 2018     

The Nature of a Millennial: An Opportunity for the Beverage Industry

Beverages have been a socialising tool, something to gift or something to enjoy and relax with for millennia. However, to be a successful business in the industry and make the most of social favour towards beverages, it is vital to gain an understanding of how it is composed and what influences or desires exist of […] ... Read More

  January 12, 2018     

Millennials Shaping the Beverage Industry

The lifestyle trend, driven by millennial’s interest in personal wellness and environmental concerns are redefining the beverage industry. This generation has been the subject of considerable consumer research, and with good reason. Millennials are estimated to number more than 2.5 billion consumers globally, representing a significant portion of ... Read More

  December 30, 2017     

Millennials Changing the Landscape of the Alcoholic Beverage Industry

Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers. This article examines key trends that characterise millennials’ consumption of alcohol, and looks at the repercussions for businesses in ... Read More

  November 7, 2017