Pinjarra Bakery: How we saved $30k-$40k a year with the B2B Store
One of the biggest benefits of upgrading to Unleashed is the flexibility you get: from the software itself, our range of integrations and the B2B Store. So we were excited to hear about how one of our customers, Pinjarra Bakery, took the flexibility they achieved with Unleashed one step further by using the B2B Store […] ... Read More
July 22, 2019 AU, Australia, B2B, case study, eCommerce, food manufacturerBringing Back Personalisation to the B2B eCommerce Arena
B2C businesses have long recognised the need for personalisation in new lead generation and converting leads to sales. In layman’s terms, this is encouraging new customers to enter the store or browse the website, and to convert their generic interest to a sale so the company makes a profit. Traditionally, personalisation is easy through the [&he ... Read More
June 20, 2019 B2B, eCommerceHow Customers are Changing the Face of eCommerce
Customers’ expectations and shopping habits are changing eCommerce, causing implications to the way retailers are conducting their businesses. Among today’s demanding consumers, changes have led to retailers closing unprofitable stores and to invest in digital platforms. The insights we present to you about consumers shopping habits below is a ... Read More
June 12, 2019 eCommerce, online inventory management, retailGreat Customer Experiences are Driving Sales in B2B eCommerce
B2B clients are increasingly heading online to undertake purchasing activities, making it crucial for wholesalers to start utilising digital technologies and eCommerce platforms to take advantage of this shift by implementing B2B eCommerce strategies to stay competitive. The important first step in achieving a successful B2B eCommerce business is t ... Read More
May 28, 2019 B2B, eCommerce, multi-channelThe Why and How of Personalising B2B eCommerce
You have invested in developing a B2B eCommerce platform and now you want to position yourself as a wholesale leader. This means implementing a smart digital strategy that provides B2B shoppers with a personalised experience. Why personalise B2B eCommerce? Personalisation vastly improves your customers’ shopping experience and not only do cli ... Read More
May 11, 2019 B2B, customer experience, customer satisfaction, eCommerceBest Practice Inventory Control Techniques for Online Retailers
Successful inventory control enables retailers to meet customer demand by avoiding stockouts and reducing the risk of overstocking to free-up cashflow. It is crucial in the world of eCommerce, for even the smallest online retailer to have effective inventory control. Following are best practice inventory control techniques to help online retailers ... Read More
May 9, 2019 eCommerce, inventory control, inventory management, retail, stock control, stocktakeMaking it as a Multichannel Merchant: 4 Steps to Implement for Tangible Results
Being successful in today’s retail market is no easy feat and, in fact, can be quite daunting. However it is certainly not impossible, and with some careful thought and consideration, embarking on the right steps at the right time and committing to some hard work can get your brand off the ground. In this article, […] ... Read More
May 1, 2019 eCommerce, inventory control, inventory management, multi-channel, retailDoes Personalising Your B2B eCommerce Store Really Drive Sales?
As consumers in this data-driven world, we now expect personalised shopping experiences that are tailored to our needs. Similarly, B2B buyers increasingly expect similar online shopping experiences to what they experience in B2C digital commerce — they expect round-the-clock availability and a personalised approach. Companies who have fully inves ... Read More
April 30, 2019 B2B, customer satisfaction, eCommerceHow Enhancing Customer Experience Can Enhance B2B Sales
The wholesale eCommerce industry is in its infancy, but the market is already worth trillions of dollars. As the scope of B2B eCommerce expands, this means B2B sales will grow with it. However, will B2B eCommerce sales follow the lead of B2C? Though it might share some similarities to B2C, the customer relationships within B2B […] ... Read More
April 29, 2019 B2B, customer experience, distribution, eCommerce, manufacturing, retail, sales performance, wholesale, wholesalersConsumer Shopping Preferences are Driving Changes in The eCommerce Sector
In the last few years, the eCommerce sector has seen a shift in what drives buyer behaviours. Where previously consumers looked for quality packaging and fast delivery, they are now prioritising convenience, experience and quality when making online purchase decisions. The ever-changing perspectives on how consumers shop and interact with your bran ... Read More
April 26, 2019 eCommerce, inventory stock, omni-channel, retailWhy Your B2B eCommerce Should Use Personalisation
In the context of eCommerce, personalisation is taking what you know about a customer and using it to make a unique and more valuable experience tailored for that user. Personalisation for B2Bs coming through your website is far more effective than giving visitors a flat and generic experience. The end results for a business is […] ... Read More
April 25, 2019 B2B, eCommerceWhat a Multichannel Strategy Means for your Supply Chain
A shift in consumer shopping preferences and behaviours is driving the growth toward multichannel retailing. This multichannel strategy has a direct impact on a business’ supply chain and creates different priorities for both retailers and their suppliers. For retailers, supply chain priorities include increasing on-shelf availability while reduc ... Read More
April 23, 2019 eCommerce, multi-channel, retail, supplier relationship, supply chainHow to Drive B2B eCommerce Sales With Great Customer Experience
With more and more B2B buyers moving online, B2B businesses need to start adopting smarter eCommerce and digital technologies to stay competitive without sacrificing great customer experience. A majority of B2B buyers actually prefer the convenience of a self-service portal over face-to-face interaction, however, 76% of B2B buyers still find it hel ... Read More
April 19, 2019 B2B, eCommerce, multi-channelManaging Multichannel Orders
eCommerce has turned the world of order management upside down. Emerging eCommerce trends have reshaped the way consumers interact on their purchasing journey and how businesses respond to this new way of shopping. A multichannel business has the challenging task of managing inventory stock from a variety of online channels and offline platforms. A ... Read More
April 18, 2019 B2B, B2C, eCommerce, multi-channelUnderstanding the Power of the Consumer in the eCommerce Sector
Retail is driven by the consumer and always has been — the eCommerce sector is no different in terms of its susceptibility to consumer preference. This article considers how consumer choices have changed the eCommerce landscape, and how e-tailers (eCommerce retailers) must adapt. Timing is everything With the dawn of new, consumeristic generation ... Read More
April 16, 2019 eCommerce, retailIdentifying the Key Differences Between a B2B and B2C Supply Chain
There are two broad categories of business relationships for facilitating the sale of goods and services. B2B is the business to business category and B2C the business to consumer category. In B2B, transactions take place between one business and another business, whereas with B2C the transactions happen between the business and the consumer. B2C b ... Read More
April 15, 2019 B2B, B2C, eCommerce, inventory control, multi-channel, retail, supply chainThe 3 Key Stages of Multichannel Order Management
Order management is as an ecosystem of sorts that incorporates every task and activity involved with taking and filling orders, including the many interrelated functions that must work together for the entire order management process to run smoothly. Customers expect a seamless shopping experience from your brand and from the moment they hit the bu ... Read More
April 13, 2019 eCommerce, multi-channel, order fulfillment, retailCentralised Inventory Management: Is it right for you?
Inventory management is a game changer when it comes to retail profitability. When your inventory is managed well, other parts of your business reap the benefits. However, the importance of inventory management isn’t always appreciated and can be overlooked by business owners. This is interesting because, from a financial point of view, inventory ... Read More
April 11, 2019 eCommerce, inventory management, inventory management software, multi-channel, retail5 eCommerce Mistakes to Avoid for Ultimate Success
As the world becomes more globally connected through screens, the retail sector is also certainly being affected. Implementing an eCommerce sales channel can do amazing things for your company, however, there are some clear mistakes you don’t have to be doomed to repeat. Clinging to manual methods Trying to still retain manual control of your ... Read More
April 9, 2019 B2B, eCommerce, multi-channel, retailImprove Your eCommerce Inventory Control by Avoiding These Common Mistakes
Inventory is the necessary part of any business and proper eCommerce inventory control is one of the essential components for business growth. A crucial element of this inventory control is ensuring consistency of stock across all sales channels. With the 24/7 shopping convenience of online stores, eCommerce inventory control is more significant th ... Read More
March 27, 2019 eCommerce, inventory control, inventory stock, multi-channelEncouraging Your B2B Customers to Engage with eCommerce Stores
Customer engagement with eCommerce platforms when it comes to retailers has proliferated massively over the past few years. Business-to-Consumer companies (B2C) have been quick to adopt eCommerce stores, and retail customers have shown that they enjoy the convenience offered by buying online. However, Business-to-Business (B2B) customers have been ... Read More
March 25, 2019 B2B, B2C, eCommerce, multi-channel