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Topic: D2C

A snapshot of the food industry in 2020: What the data says

How has the food industry managed the tumult of 2020? We pulled aggregated and anonymised performance data from Unleashed to get an early look at the types of business navigating the disruption successfully – and what they’ve done. Why use Unleashed to gain a food industry snapshot? Because Unleashed is used by many in the […] ... Read More

  August 19, 2020     

Vault City Brewing talk sour beer, brewery software & lockdown

Even as pubs start to reopen in the UK, and lockdown measures ease elsewhere, it seems the way in which people enjoy a beer may have changed permanently. A month after reopening, pub sales are still looking low with alcohol sales in supermarkets and online stores soaring by comparison. With the move to online orders […] ... Read More

  August 13, 2020     

Tick These 3 Things Off Your Lockdown Marketing Campaign Checklist

Not sure where to start with your marketing? Samantha Crowe, PR director at Manchester-based Make it Be sets out her top tips for a winning formula. It can be daunting to get started on marketing at the best of times, especially if you have to completely change tack and speak to a different type of […] ... Read More

  April 28, 2020     

The Big B2B-B2C Pivot: How Your Stock Management Must Change

If you’re a B2B company and you’ve recently set up an online store to sell direct to consumers — or are even thinking about it — then good on you. There’s no denying there are still big challenges ahead though. As you’ve no doubt already realised you don’t just need to set up an online […] ... Read More

  April 23, 2020     

How to set up an online store for your business in one week

Alright, we get it: if one more person tells you to pivot your business, you’ll lose it. So, yes, we’ll do our best to make this article a pivot-free zone. However there is one important, er, rapid change in direction that we think any primarily B2B product business should consider in this new Covid-19 environment […] ... Read More

  April 9, 2020