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Topic: customer behaviour

World Wide Web Wednesday #24

Whether you need some lunch time reads or something to get you past hump day, we’ve curated five links you’ll enjoy! Blockchain for Retailers Unlike their larger counterparts, small businesses haven’t fully gotten on board with Point of Sale scanners, real-time inventory tracking software or RFID tags because they don’t have the means to us ... Read More

  March 7, 2018     

From Good to Great: Improving Customer Satisfaction

Customer satisfaction is such a generic term for something that can be quite hard to measure and attain. It derives from a customer experiencing a good level of service, perceiving a quality product for a reasonable price and perceiving that they can trust the vendor or provider should any issues occur in the future. Customer […] ... Read More

  February 1, 2018     

NPS: Does It Accurately Indicate Customer Satisfaction?

The NPS or Net Promoter Score is a tool used by companies to quantify a customer’s likelihood to promote their product in interactions with other potential customers. It provides a simple and universally understood measure which is used to indicate customer satisfaction with the product, service or company. Despite the NPS being remarkably simple ... Read More

  January 31, 2018     

Enhancing Customer Satisfaction

Customer satisfaction is a fundamental part of a successful business. There are a variety of tactics to achieve customer satisfaction, however, how does a business know their customers are satisfied? How do they measure their efforts and gauge how well they are doing? Customer satisfaction can be measured through various customer service surveys or ... Read More

  January 30, 2018     

4 Tips for Keeping Your Customers Satisfied

The level of satisfaction among your customers is a great way to gauge how well your company is functioning. Customer satisfaction is key to increasing and maintaining necessary sales levels, so you need to give customers upmost priority. In this article, we examine a few key strategies for ensuring customer satisfaction. Human-Centred Customer Ser ... Read More

  January 26, 2018     

Tackling Customer Satisfaction Measurements

There are a multitude of metrics to gain customer feedback and analyse customers opinions about their purchasing experience. For instance, there is the Customer Satisfaction score, the Net Promoter Score, the Customer Effort Score and the Net Emotional Value (NEV) score. These scores help you analyse customer loyalty and measure progress with your ... Read More

  January 15, 2018     

Five Reasons to Consider Trade Discounts

A trade discount is a variable reduction on the wholesale list price. Manufacturers and wholesalers typically publish a single price list rather than notifying prices to each different customer. Offering a specific trade discount to a customer is a way of varying the sale price for that particular customer. Trade discounts can be an important [&hel ... Read More

  August 10, 2017     

Delving into Discount Pricing Strategy

Pricing strategy is fundamental part of a marketing with a strong focus on generating revenue and, ultimately, profit for the company. In a marketing campaign, a pricing strategy, such as discount pricing, can be considered the pursuit of identifying an optimum price for a specific product. What makes a successful pricing strategy? Numerous factors ... Read More

  August 7, 2017     

Understanding Perpetual Inventory

A perpetual inventory system allows businesses to keep a real-time account of what inventory they have in stock on a continual basis. ... Read More

  April 3, 2017