Background Image

Topic: craft beer

Beer Marketing Strategies in a Global Pandemic and the Best 5 Tactics Heading into 2021

Building and maintaining a strong, consistent brand is fundamental to any marketing strategy. A solid brand fosters recognition, trust, and brand loyalty. Your marketing strategy should focus on building brand equity because it plays a significant role in your brewery’s long-term sustainability. Brand loyalty is a key factor in customer retention ... Read More

  October 5, 2020     

The Ultimate Guide to Beer Profit Margins & More

With so many competitors in the beer industry, how do you make sure your brewery survives and thrives? Here we’ll tell you all you need to know about brewery profit margins – and much more, including how to price your beer, and how to track and optimise your performance with brewery software. We’ll start by […] ... Read More

  October 1, 2020     

Craft beer industry performance in numbers

Beer drinking has changed in recent years with the emergence of smaller breweries creating bespoke beers. Collectively known as the craft beer industry, it has been one of the fastest growing sectors of the last decade. From booming demand for high ABV craft beer, to the move to brewery software, here are some of the […] ... Read More

  September 21, 2020     

Vault City Brewing talk sour beer, brewery software & lockdown

Even as pubs start to reopen in the UK, and lockdown measures ease elsewhere, it seems the way in which people enjoy a beer may have changed permanently. A month after reopening, pub sales are still looking low with alcohol sales in supermarkets and online stores soaring by comparison. With the move to online orders […] ... Read More

  August 13, 2020     

Seven Bro7hers Brewery Gets Visibility Over Every Keg, Can and Bottle

Seven Bro7hers Brewery is a UK-based brewery run by seven brothers who all share a passion for beer. As avid home brewers, craft brewery runs in the family. But their passion turned into their business four years ago, over a pint of beer. The seven brothers realised the growth of craft beer and decided to […] ... Read More

  September 12, 2018     

Millennials Rapidly Changing the Alcohol Scene

Millennials or Generation Y are those that fall within the 18-34 year old demographic. They are radically changing the makeup of the beverage space, in particular the alcoholic beverage market. In the U.S. this market has over $211.6 billion in annual sales. Millennials of legal age, though only representing a quarter of adults over 21, […] ... Read More

  January 25, 2018     

Lean Manufacturing for Craft Breweries

When it comes to a lean business the idea at its core is to maximise customer value while minimising waste. Lean manufacturing means creating more value for customers with less resources. Lean manufacturing can be transferred to the brewery industry especially that of craft beer. As a craft brewery, it is difficult to do things […] ... Read More

  January 23, 2018     

Millennials and The Alcoholic Beverage Industry

Industry data shows that millennials are not only drinking less alcohol than older generations, but that they are more likely to reject beer in favour of wines and spirits. Brewers however, shouldn’t panic about brewery inventory sitting idle on the shelf. Craft beer continues to dominate the category with global studies showing the craft beer [& ... Read More

  January 13, 2018     

Understanding the Bullwhip Effect and Craft Beer

Craft beer is carving its way to the top as one of the most popular segments of the alcohol industry. Craft beer’s popularity continues to grow, with annual growth over 18% a year. Not only is craft beer shaping our drinking culture, it is changing the entire craft beer supply chain, drastically. Supply chain management […] ... Read More

  November 29, 2017     

Hops Aren’t Enough: Four Quick Wins for Brewery Supply Chain Success

Although craft beer still makes up a small percentage of the beer market, tastemakers are increasingly favouring pilsners, pale ales and stouts over crisp session lagers. The craft beer industry is approaching a crunch point, with more small scale craft brewers competing for consumer loyalty than ever before. Developing a reputation for innovation ... Read More

  November 13, 2017     

Millennials Changing the Landscape of the Alcoholic Beverage Industry

Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers. This article examines key trends that characterise millennials’ consumption of alcohol, and looks at the repercussions for businesses in ... Read More

  November 7, 2017     

Mastering Craft Brewing with Lean Manufacturing

The pastime of drinking beer has evolved over the last few years. It seems like craft beer is omnipresent. New flavours, brands, and breweries are popping up everywhere you go. There has been a shift in consumer demand away from mass produced beer and instead more and more consumers are favouring an artfully pieced together […] ... Read More

  November 2, 2017     

Epic Beer Grows Business With Efficient Inventory Software

Ed Jeffries, production manager of Epic Brewing Company, fitted right into Epic. Despite her background in wines, she likes beer people. “They are more real, like myself. They don’t mind sharing brewing secrets. If you take a sip and ask, ‘How did you do that?’, they’ll tell you, ‘I did this… and I tried th ... Read More

  June 20, 2017     

Craft Beer and the Race for Hops

The craft beer revolution has sparked a unique production for breweries both small and large, and needs careful managing of perishable stock. ... Read More

  March 7, 2017