Marketing is marketing, so all things being equal, business-to-business (B2B) marketing will be the same as business-to-consumer......
Business ethics such as corporate social responsibility or ethical marketing are nothing new. Yet, although more and more compan......
A marketing strategy is a crucial prerequisite for success, no matter what business you’re in – whether retail, wholesal......
Business plans help define goals and help you achieve them. If you take time to set concrete and achievable goals, you can then ......
Tiered and volume pricing are both great ways to target an audience and encourage consumers to spend. However, the terms are oft......
Marketing is all about business development. In B2B marketing your business is selling your product or service to other business......
Trade and cash discounts are essential tools that you can implement to help boost sales and increase profitability. Such discoun......
There are advantages and disadvantages to offering trade discounts. Among other things, trade discounts can improve cash flow, g......
Margin and mark-up have long since been a source of confusion and an improper understanding of the two can lead to some detrimen......
The overarching principle for a successful business plan is ensuring that it is easy to read quickly. While, in the past, plans ......
In today's competitive business environment, it's important to have strategies in place that make the inventory man......
