January 9, 2018 2 Minute Read B2B and B2C Marketing: One Size Doesn’t Fit All Marketing is marketing, so all things being equal, business-to-business (B2B) marketing will be the same as business-to-consumer...... Topic: B2B B2C business strategy
December 23, 2017 3 Minute Read Playing Fairly: Getting to Grips with Ethical Sour... Business ethics such as corporate social responsibility or ethical marketing are nothing new. Yet, although more and more compan...... Topic: business strategy supply chain supply chain challenges
December 4, 2017 3 Minute Read B2B and B2C: Targeting the Right Audience A marketing strategy is a crucial prerequisite for success, no matter what business you’re in – whether retail, wholesal...... Topic: B2B B2C business strategy
November 30, 2017 3 Minute Read The Basics of a Good Business Plan Business plans help define goals and help you achieve them. If you take time to set concrete and achievable goals, you can then ...... Topic: business planning business strategy
November 6, 2017 2 Minute Read What Is the Difference Between Tiered and Volume P... Tiered and volume pricing are both great ways to target an audience and encourage consumers to spend. However, the terms are oft...... Topic: business strategy inventory control pricing strategy
October 31, 2017 3 Minute Read The basics of B2B marketing Marketing is all about business development. In B2B marketing your business is selling your product or service to other business...... Topic: B2B B2C business strategy
October 27, 2017 3 Minute Read Discounts and inventory control Trade and cash discounts are essential tools that you can implement to help boost sales and increase profitability. Such discoun...... Topic: business strategy cash discounts discount pricing inventory control trade discounts
October 23, 2017 2 Minute Read Why and How Should Businesses Give Trade Discounts... There are advantages and disadvantages to offering trade discounts. Among other things, trade discounts can improve cash flow, g...... Topic: business strategy pricing strategy trade discounts
October 20, 2017 3 Minute Read Mixing up mark-ups and margins? Margin and mark-up have long since been a source of confusion and an improper understanding of the two can lead to some detrimen...... Topic: business strategy pricing strategy profit margins profitability
September 14, 2017 3 Minute Read Successful Business Plans A Factor Affecting Inven... The overarching principle for a successful business plan is ensuring that it is easy to read quickly. While, in the past, plans ...... Topic: business management business strategy business success inventory management
December 7, 2015 2 Minute Read Need to Streamline Your Inventory Management? In today's competitive business environment, it's important to have strategies in place that make the inventory man...... Topic: automated inventory control business strategy supplier management supply chain processes vendor managed inventory