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B2B and B2C Marketing: One Size Doesn’t Fit All featured image
January 9, 2018
2 Minute Read

B2B and B2C Marketing: One Size Doesn’t Fit All

Marketing is marketing, so all things being equal, business-to-business (B2B) marketing will be the same as business-to-consumer......
Topic: B2B B2C business strategy
Playing Fairly: Getting to Grips with Ethical Sourcing featured image
December 23, 2017
3 Minute Read

Playing Fairly: Getting to Grips with Ethical Sour...

Business ethics such as corporate social responsibility or ethical marketing are nothing new. Yet, although more and more compan......
Topic: business strategy supply chain supply chain challenges
B2B and B2C: Targeting the Right Audience featured image
December 4, 2017
3 Minute Read

B2B and B2C: Targeting the Right Audience

A marketing strategy is a crucial prerequisite for success, no matter what business you’re in – whether retail, wholesal......
Topic: B2B B2C business strategy
The Basics of a Good Business Plan featured image
November 30, 2017
3 Minute Read

The Basics of a Good Business Plan

Business plans help define goals and help you achieve them. If you take time to set concrete and achievable goals, you can then ......
Topic: business planning business strategy
What Is the Difference Between Tiered and Volume Pricing? featured image
November 6, 2017
2 Minute Read

What Is the Difference Between Tiered and Volume P...

Tiered and volume pricing are both great ways to target an audience and encourage consumers to spend. However, the terms are oft......
Topic: business strategy inventory control pricing strategy
The basics of B2B marketing featured image
October 31, 2017
3 Minute Read

The basics of B2B marketing

Marketing is all about business development. In B2B marketing your business is selling your product or service to other business......
Topic: B2B B2C business strategy
Discounts and inventory control featured image
October 27, 2017
3 Minute Read

Discounts and inventory control

Trade and cash discounts are essential tools that you can implement to help boost sales and increase profitability. Such discoun......
Topic: business strategy cash discounts discount pricing inventory control trade discounts
Why and How Should Businesses Give Trade Discounts? featured image
October 23, 2017
2 Minute Read

Why and How Should Businesses Give Trade Discounts...

There are advantages and disadvantages to offering trade discounts. Among other things, trade discounts can improve cash flow, g......
Topic: business strategy pricing strategy trade discounts
Mixing up mark-ups and margins? featured image
October 20, 2017
3 Minute Read

Mixing up mark-ups and margins?

Margin and mark-up have long since been a source of confusion and an improper understanding of the two can lead to some detrimen......
Topic: business strategy pricing strategy profit margins profitability
Successful Business Plans A Factor Affecting Inventory Management featured image
September 14, 2017
3 Minute Read

Successful Business Plans A Factor Affecting Inven...

The overarching principle for a successful business plan is ensuring that it is easy to read quickly. While, in the past, plans ......
Topic: business management business strategy business success inventory management
Need to Streamline Your Inventory Management? featured image
December 7, 2015
2 Minute Read

Need to Streamline Your Inventory Management?

In today's competitive business environment, it's important to have strategies in place that make the inventory man......

Topic: automated inventory control business strategy supplier management supply chain processes vendor managed inventory
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