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Topic: business strategy

B2B and B2C Marketing: One Size Doesn’t Fit All

Marketing is marketing, so all things being equal, business-to-business (B2B) marketing will be the same as business-to-consumer (B2C) marketing, right? Wrong, B2B and B2C are two different forms of commercial transaction, with ordering costs and business support systems that differ in scope and complexity. The primary difference between B2B and B2 ... Read More

  January 9, 2018     

Playing Fairly: Getting to Grips with Ethical Sourcing

Business ethics such as corporate social responsibility or ethical marketing are nothing new. Yet, although more and more companies are including an ethical sourcing policy in their operational standards and principles, ethical sourcing (or ‘ethical procurement’) is still a developing idea. Ethical sourcing essentially puts ‘ethics’ at the ... Read More

  December 23, 2017     

B2B and B2C: Targeting the Right Audience

A marketing strategy is a crucial prerequisite for success, no matter what business you’re in – whether retail, wholesale or even the service sector. A good marketing strategy will depend on the buyer set and the product – what works well for one business may not work at all for another. Marketing consumer products is […] ... Read More

  December 4, 2017     

The Basics of a Good Business Plan

Business plans help define goals and help you achieve them. If you take time to set concrete and achievable goals, you can then chart a plan to reach these goals successfully. Having tangible goals can make a business thrive. It’s important to consider a wide variety of areas when writing a business plan. Define your […] ... Read More

  November 30, 2017     

What Is the Difference Between Tiered and Volume Pricing?

Tiered and volume pricing are both great ways to target an audience and encourage consumers to spend. However, the terms are often used interchangeably, whereas in reality they are very different. It’s important to consider pricing as that will play a part in your customers’ overall satisfaction. This article examines each pricing strat ... Read More

  November 6, 2017     

The basics of B2B marketing

Marketing is all about business development. In B2B marketing your business is selling your product or service to other businesses. Depending on what the business or industry is, B2B can involve the marketing of raw materials, components, finished goods and professional or technological services. B2B marketing differs from business to consumer (B2C ... Read More

  October 31, 2017     

Discounts and inventory control

Trade and cash discounts are essential tools that you can implement to help boost sales and increase profitability. Such discounts are also an essential component for good inventory control, and can be used when it is necessary to sell large amounts at once or to reduce inventory in a short time frame. There are key […] ... Read More

  October 27, 2017     

Why and How Should Businesses Give Trade Discounts?

There are advantages and disadvantages to offering trade discounts. Among other things, trade discounts can improve cash flow, grow market share and improve customer loyalty. These discounts are also a great tool for inventory control, especially if a company runs into issues such as excess stock. At the same time, offering trade discounts in certa ... Read More

  October 23, 2017     

Mixing up mark-ups and margins?

Margin and mark-up have long since been a source of confusion and an improper understanding of the two can lead to some detrimental effects in terms of loss of income. So, delve in with us and learn about mark-ups and margins! What’s in a word Perhaps one of the keys to understanding these concepts is […] ... Read More

  October 20, 2017     

Successful Business Plans A Factor Affecting Inventory Management

The overarching principle for a successful business plan is ensuring that it is easy to read quickly. While, in the past, plans were much more complicated, nowadays the best plans are streamlined and easy to understand. In this article, we examine the best methods for compiling a successful business plan. Business plans are a factor […] ... Read More

  September 14, 2017     

Need to Streamline Your Inventory Management?

In today's competitive business environment, it's important to have strategies in place that make the inventory management process as easy and efficient as possible. We detail five ways to streamline your inventory management.

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  December 7, 2015