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Topic: beer

What’s Shaping Alcoholic Beverage Industry?

As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes and trends. The professional millennial cohort is the agent of change in this industry. The social work culture with after -hours drinks are the new norm for this non-materialistic generation. The digital savvy consumers are con ... Read More

  February 16, 2018     

Millennials Rapidly Changing the Alcohol Scene

Millennials or Generation Y are those that fall within the 18-34 year old demographic. They are radically changing the makeup of the beverage space, in particular the alcoholic beverage market. In the U.S. this market has over $211.6 billion in annual sales. Millennials of legal age, though only representing a quarter of adults over 21, […] ... Read More

  January 25, 2018     

Millennials and The Alcoholic Beverage Industry

Industry data shows that millennials are not only drinking less alcohol than older generations, but that they are more likely to reject beer in favour of wines and spirits. Brewers however, shouldn’t panic about brewery inventory sitting idle on the shelf. Craft beer continues to dominate the category with global studies showing the craft beer [& ... Read More

  January 13, 2018     

The Nature of a Millennial: An Opportunity for the Beverage Industry

Beverages have been a socialising tool, something to gift or something to enjoy and relax with for millennia. However, to be a successful business in the industry and make the most of social favour towards beverages, it is vital to gain an understanding of how it is composed and what influences or desires exist of […] ... Read More

  January 12, 2018     

Millennials Shaping the Beverage Industry

The lifestyle trend, driven by millennial’s interest in personal wellness and environmental concerns are redefining the beverage industry. This generation has been the subject of considerable consumer research, and with good reason. Millennials are estimated to number more than 2.5 billion consumers globally, representing a significant portion of ... Read More

  December 30, 2017     

Key tips for breweries to manage their beer supply chain

Knowing what your supply chain is for your brewery is important, it encompasses your raw ingredients, packaging and any other items you bring into your system to use when creating your products. Your supply chain ends when your beer is in the hands of your retailer or consumer. It is a very fundamental step of […] ... Read More

  November 22, 2017     

Millennials Changing the Landscape of the Alcoholic Beverage Industry

Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers. This article examines key trends that characterise millennials’ consumption of alcohol, and looks at the repercussions for businesses in ... Read More

  November 7, 2017     

Supply Chain Management: The Supply and Demand of Beer

The basic tenet of a market economy is arguably the concept of supply and demand. The quantity of which a product or service is demanded by your customers will dictate the amount of a product or service delivered by you as the supplier. In addition to this, supply and demand variables can be impacted according […] ... Read More

  August 5, 2017     

Client Spotlight: ShinDigger Craft Beer

What a great story of entrepreneurship – we love being involved with start-ups and helping them grow. What we are even more pleased about is that Shindigger uses Unleashed for their craft beer inventory management! ... Read More

  September 15, 2016