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Topic: beer

18 Essential Apps and Tools for Your Commercial Brewery

A passion for hops and the art of brewing is one that is taking the world by storm. Launching your own commercial brewery, complete with a signature brew and an avid fanbase is the dream for many beer brewing enthusiasts. However, it is fundamentally a business. It cannot succeed on passion alone. It must also […] ... Read More

  October 15, 2020     

5 Key Tips for Running a Cost-effective Brewery

Worth $2 billion in NZ and as much as $4.8 billion in Australia (IBIS World data), the Australasian brewing industry is an increasingly competitive – and lucrative – market. The value of the brewing industry in US dominates at US$30 billion, while UK sits at £9 billion. But brewing costs can quickly spiral if business […] ... Read More

  October 7, 2020     

Beer Marketing Strategies in a Global Pandemic and the Best 5 Tactics Heading into 2021

Building and maintaining a strong, consistent brand is fundamental to any marketing strategy. A solid brand fosters recognition, trust, and brand loyalty. Your marketing strategy should focus on building brand equity because it plays a significant role in your brewery’s long-term sustainability. Brand loyalty is a key factor in customer retention ... Read More

  October 5, 2020     

The Ultimate Guide to Beer Profit Margins & More

With so many competitors in the beer industry, how do you make sure your brewery survives and thrives? Here we’ll tell you all you need to know about brewery profit margins – and much more, including how to price your beer, and how to track and optimise your performance with brewery software. We’ll start by […] ... Read More

  October 1, 2020     

Vault City Brewing talk sour beer, brewery software & lockdown

Even as pubs start to reopen in the UK, and lockdown measures ease elsewhere, it seems the way in which people enjoy a beer may have changed permanently. A month after reopening, pub sales are still looking low with alcohol sales in supermarkets and online stores soaring by comparison. With the move to online orders […] ... Read More

  August 13, 2020     

How To Start Your Brewery On The Path To Success

The craft beer industry has had an exciting ride, with a pre-Covid Compound Annual Growth Rate of 14.1% and a forecasted market valuation of US$107.85 billion by 2024, according to Business Wire. Knocked back just 7% in sales volumes during the height of 2020 lockdowns, according to Unleashed Software’s own data, the beer industry overall [&helli ... Read More

  May 20, 2020     

Data-driven decision making in beer manufacturing [expert Q&A]

As brewers ramp up production it’s critical they protect margins with data-driven decision making. Unleashed Software spoke with Maria Pearman, a Certified Public Accountant based in Portland, Oregon – the home of craft beer – who provides accounting expertise and deep operational knowledge to the brewing industry. Here she shares her views o ... Read More

  May 12, 2020     

What’s Shaping The Alcoholic Beverage Industry?

As millennials come to age, numerous sectors such as the alcoholic beverage industry are seeing major consumption changes and trends. The professional millennial cohort is the agent of change in this industry. The social work culture with after -hours drinks are the new norm for this non-materialistic generation. The digital savvy consumers are con ... Read More

  February 16, 2018     

Millennials Rapidly Changing the Alcohol Scene

Millennials or Generation Y are those that fall within the 18-34 year old demographic. They are radically changing the makeup of the beverage space, in particular the alcoholic beverage market. In the U.S. this market has over $211.6 billion in annual sales. Millennials of legal age, though only representing a quarter of adults over 21, […] ... Read More

  January 25, 2018     

Millennials and The Alcoholic Beverage Industry

Industry data shows that millennials are not only drinking less alcohol than older generations, but that they are more likely to reject beer in favour of wines and spirits. Brewers however, shouldn’t panic about brewery inventory sitting idle on the shelf. Craft beer continues to dominate the category with global studies showing the craft beer [& ... Read More

  January 13, 2018     

The Nature of a Millennial: An Opportunity for the Beverage Industry

Beverages have been a socialising tool, something to gift or something to enjoy and relax with for millennia. However, to be a successful business in the industry and make the most of social favour towards beverages, it is vital to gain an understanding of how it is composed and what influences or desires exist of […] ... Read More

  January 12, 2018     

Millennials Shaping the Beverage Industry

The lifestyle trend, driven by millennial’s interest in personal wellness and environmental concerns are redefining the beverage industry. This generation has been the subject of considerable consumer research, and with good reason. Millennials are estimated to number more than 2.5 billion consumers globally, representing a significant portion of ... Read More

  December 30, 2017     

Key tips for breweries to manage their beer supply chain

Knowing what your supply chain is for your brewery is important, it encompasses your raw ingredients, packaging and any other items you bring into your system to use when creating your products. Your supply chain ends when your beer is in the hands of your retailer or consumer. It is a very fundamental step of […] ... Read More

  November 22, 2017     

Millennials Changing the Landscape of the Alcoholic Beverage Industry

Millennials have a significant influence in consumer trends in a wide range of industries. The alcoholic beverage industry, for example, is becoming increasingly conditioned by trends among millennial consumers. This article examines key trends that characterise millennials’ consumption of alcohol, and looks at the repercussions for businesses in ... Read More

  November 7, 2017     

Supply Chain Management: The Supply and Demand of Beer

The basic tenet of a market economy is arguably the concept of supply and demand. The quantity of which a product or service is demanded by your customers will dictate the amount of a product or service delivered by you as the supplier. In addition to this, supply and demand variables can be impacted according […] ... Read More

  August 5, 2017     

Client Spotlight: ShinDigger Craft Beer

What a great story of entrepreneurship – we love being involved with start-ups and helping them grow. What we are even more pleased about is that Shindigger uses Unleashed for their craft beer inventory management! ... Read More

  September 15, 2016