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Topic: B2C

B2B and B2C Marketing: One Size Doesn’t Fit All

Marketing is marketing, so all things being equal, business-to-business (B2B) marketing will be the same as business-to-consumer (B2C) marketing, right? Wrong, B2B and B2C are two different forms of commercial transaction, with ordering costs and business support systems that differ in scope and complexity. The primary difference between B2B and B2 ... Read More

  January 9, 2018     

B2B and B2C: What Do They Mean?

Marketing strategies for consumer products can be complex and are typically multifaceted; businesses will promote their products on factors including price, quality and emotional appeal. In the market for business to business sales, advertising sometimes takes on a different tone. Business to business marketing (or B2B marketing) involves promoting ... Read More

  December 12, 2017     

B2B and B2C: Targeting the Right Audience

A marketing strategy is a crucial prerequisite for success, no matter what business you’re in – whether retail, wholesale or even the service sector. A good marketing strategy will depend on the buyer set and the product – what works well for one business may not work at all for another. Marketing consumer products is […] ... Read More

  December 4, 2017     

The basics of B2B marketing

Marketing is all about business development. In B2B marketing your business is selling your product or service to other businesses. Depending on what the business or industry is, B2B can involve the marketing of raw materials, components, finished goods and professional or technological services. B2B marketing differs from business to consumer (B2C ... Read More

  October 31, 2017     

Intricacies of B2B and B2C customers

You have probably heard of B2B and B2C marketing and perhaps have wondered what these nifty acronyms refer to. Basically, they describe the audience a business must market their product to. B2B refers to Business-to-Business and B2C refers to Business-to-Consumer. There are significant differences in the way in which products and services would app ... Read More

  October 18, 2017