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Topic: B2C

Beverage Sector Performance in 2020 – Unleashed Special Report

The beverage industry story has been particularly dramatic, with rapid expansion and growth in the last two years, followed by a turbulent ride through the recent pandemic. With shutdowns affecting retail outlets and hospitality venues in particular, some players have been hard hit – while others have benefited from spikes in consumer demand. In ... Read More

  May 26, 2020     

Tick These 3 Things Off Your Lockdown Marketing Campaign Checklist

Not sure where to start with your marketing? Samantha Crowe, PR director at Manchester-based Make it Be sets out her top tips for a winning formula. It can be daunting to get started on marketing at the best of times, especially if you have to completely change tack and speak to a different type of […] ... Read More

  April 28, 2020     

The Big B2B-B2C Pivot: How Your Stock Management Must Change

If you’re a B2B company and you’ve recently set up an online store to sell direct to consumers — or are even thinking about it — then good on you. There’s no denying there are still big challenges ahead though. As you’ve no doubt already realised you don’t just need to set up an online […] ... Read More

  April 23, 2020     

New site promotes artisan producers during lockdown

Press Release April 6, 2020 Unleashed Software has launched goodproductsmatter.com, a marketplace to help people discover hundreds of small artisan producers and independent manufacturers during lockdown. The Marketplace supports producers that predominantly sell directly to other companies, or through wholesale relationships to shops, catering and ... Read More

  April 6, 2020     

The Most Important Metric for Increasing Revenue

Average Order Value (AOV) is one of the few important metrics for businesses to analyse and track to gain an understanding of their current revenue and how they may increase it. It gives an insight into customer behaviour and is often used in collaboration with conversion rate (CR) and revenue per visit (RPV) to drive […] ... Read More

  February 4, 2020     

Big Obstacles for eCommerce Retailers

Inventory management is a vital part of a retail business. When you’re selling products via eCommerce platforms, it is even more important to make sure your inventory is under control. There are still a significant amount of retailers who run a stock take manually to manage their inventory, which leads to many problems on how […] ... Read More

  October 11, 2019     

The Importance of Sales Reporting to Successful Inventory Control

Every retail, eCommerce or business owner should be familiar with financial reports because they are dictated by legislation and require the disclosure of financial results. These reports are usually released quarterly or annually and include the Balance Sheet, Income Statement, Cash Flow Statement and Statement of Changes in Equity of the organisa ... Read More

  August 29, 2019     

How Customers are Changing the Face of eCommerce

Customers’ expectations and shopping habits are changing eCommerce, causing implications to the way retailers are conducting their businesses. Among today’s demanding consumers, changes have led to retailers closing unprofitable stores and to invest in digital platforms. The insights we present to you about consumers shopping habits below is a ... Read More

  June 12, 2019     

Best Practice Inventory Control Techniques for Online Retailers

Successful inventory control enables retailers to meet customer demand by avoiding stockouts and reducing the risk of overstocking to free-up cashflow. It is crucial in the world of eCommerce, for even the smallest online retailer to have effective inventory control. Following are best practice inventory control techniques to help online retailers ... Read More

  May 9, 2019     

4 Key Differences Between B2B and B2C Supply Chains You Need to Know

Business relationships for the sale of goods and services can be split up into two broad categories: business to business (B2B), and business to consumer (B2C). B2B products and services are sold from one business to another business, and in B2C, the products are sold from a business to the end user. As a result, […] ... Read More

  May 7, 2019     

The Difference Between a B2B and B2C Supply Chain

Supply chains are a fundamental part of how businesses operate; they are key players in getting a product to another user. However, the user can be very different when it comes to doing business. The two most common transactions are business-to-consumer (B2C) and business-to-business (B2B) when it comes to selling goods and services. In B2C, [&hell ... Read More

  April 24, 2019     

The Secret to an Online Retailer’s Success Lies in Great Inventory Management

For online retailers, inventory management can be a real challenge, especially as a business grows. Business owners and inventory managers must ensure the stock levels recorded online correspond to the actual physical stock levels in the warehouse; stock discrepancies can have far-reaching consequences. Inventory management for online retailers can ... Read More

  April 22, 2019     

Managing Multichannel Orders

eCommerce has turned the world of order management upside down. Emerging eCommerce trends have reshaped the way consumers interact on their purchasing journey and how businesses respond to this new way of shopping. A multichannel business has the challenging task of managing inventory stock from a variety of online channels and offline platforms. A ... Read More

  April 18, 2019     

Understanding the Power of the Consumer in the eCommerce Sector

Retail is driven by the consumer and always has been — the eCommerce sector is no different in terms of its susceptibility to consumer preference. This article considers how consumer choices have changed the eCommerce landscape, and how e-tailers (eCommerce retailers) must adapt. Timing is everything With the dawn of new, consumeristic generation ... Read More

  April 16, 2019     

Identifying the Key Differences Between a B2B and B2C Supply Chain

There are two broad categories of business relationships for facilitating the sale of goods and services. B2B is the business to business category and B2C the business to consumer category. In B2B, transactions take place between one business and another business, whereas with B2C the transactions happen between the business and the consumer. B2C b ... Read More

  April 15, 2019     

3 Smart Tactics For Achieving Multichannel Retail Success

Consumers today shop across multiple channels switching between online and offline, to research and buy products they want, when they want them. As a result, retailers are now implementing multichannel selling strategies to keep abreast of customer expectations. However, it is important not to confuse omnichannel with multichannel because the two s ... Read More

  April 5, 2019     

Encouraging Your B2B Customers to Engage with eCommerce Stores

Customer engagement with eCommerce platforms when it comes to retailers has proliferated massively over the past few years. Business-to-Consumer companies (B2C) have been quick to adopt eCommerce stores, and retail customers have shown that they enjoy the convenience offered by buying online. However, Business-to-Business (B2B) customers have been ... Read More

  March 25, 2019     

How Inventory Management is Paving the Path Forward in an On-demand World

Inventory management in an on-demand world is one of the biggest challenges in the supply chain today. No longer is a business merely buying in bulk and selling from just a brick-and-mortar store. Customers now have the ability to buy from many places online and also expect to be able to return things easily too. […] ... Read More

  March 20, 2019     

3 Tips for Better Inventory Management During the Holiday Season

Oh the holidays; the most wonderful time of the year – family gatherings and work parties fill the calendar as the countdown begins toward the end of the year. It seems like everyone is buzzing with a holiday spring in their step. But wait, what about the mad dash to sort out holiday gifts for […] ... Read More

  December 29, 2018     

The Distinction between B2B and B2C Order Fulfilment

A rapidly changing market demographic is driving growth in an ever-expanding digital economy, with more business buying decisions now taking place online. The experience of the B2C shopper now sets the standard for B2B eCommerce and represents a major strategic opportunity for businesses selling to other business. Therefore, it is necessary to look ... Read More

  November 27, 2018     

Ensuring Your High-Margin Products Are Irresistible, In-Store & Online

There’s no doubt about it; in today’s crowded market, it pays to put time and effort into the visual aspects of your products. Whether you’re a retailer competing against big-name players in national supermarkets or a local retailer with a full store at your disposal, when it comes to making sales, it’s often the first […] ... Read More

  November 23, 2018     

5 Things Your Customers Are Looking For With BOPIS

Online shopping has changed the customer’s shopping experience and set new standards for customer satisfaction. Delivery methods have rapidly developed to keep up with demand. Warehousing options and logistics operations have adapted to cope with online orders. However, buy-online-pick-up-in-store (BOPIS), has provided an alternative way to get p ... Read More

  November 19, 2018