Background Image

Topic: B2B

How eCommerce is Changing the Game for Manufacturers and Distributors

We all know that the online store has transformed the retail space forever. Customers have changed their entire shopping habits whilst businesses have discovered hundreds of potential touch points and channels to engage with their customers. This is all in the mature B2C eCommerce industry whilst in comparison, the B2B space is relatively young. Th ... Read More

  July 2, 2018     

B2B and B2C Marketing: One Size Doesn’t Fit All

Marketing is marketing, so all things being equal, business-to-business (B2B) marketing will be the same as business-to-consumer (B2C) marketing, right? Wrong, B2B and B2C are two different forms of commercial transaction, with ordering costs and business support systems that differ in scope and complexity. The primary difference between B2B and B2 ... Read More

  January 9, 2018     

Do You Need to Up Your B2B Marketing Game?

Business to Business (B2B) marketing practices are changing. Here we identify the latest trends and best practices of 2017. And as a hint – it’s all about content marketing, putting effort in and making content compelling for readers to enjoy! Furthermore, fill content with search engine optimisation (SEO) rich keywords, so that when key search ... Read More

  December 29, 2017     

Uncovering Trends in B2B Marketing

Products and technology change fast, and the way we market them is changing even faster. Business-to-business (B2B) marketing is the marketing of products or businesses, for use in the production of goods, in general business operations, or for resale to other consumers. Tactics of the Past In the past, B2B marketing was primarily comprised of [&he ... Read More

  December 25, 2017     

Amazon in Australia: Formidable Amazon and the Threat to Intermediaries

Welcome to the final installment of our Amazon in Australia series! This series of articles explores e-commerce in Australia, and how Amazon will affect Australian wholesalers and distributors. In our third article, we discuss what intermediaries like wholesalers and distributors can expect from this retailing juggernaut. Amazon is finally up and r ... Read More

  December 19, 2017     

Amazon in Australia: Can Local Businesses Stand Up to Amazon Business?

Welcome to the second of our Amazon in Australia series! This series of articles explores e-commerce in Australia, and how Amazon will affect Australian wholesalers and distributors. Our second article in this series will explore the impact of Amazon Business on Australian intermediaries. Click here to read the first article of the series. Jeff Bez ... Read More

  December 18, 2017     

Amazon in Australia: Surveying the Australian E-Commerce Landscape

Welcome to the first of our Amazon in Australia series! This series of articles explores e-commerce in Australia, and how Amazon will affect Australian wholesalers and distributors. This article explores the current Australian e-commerce landscape and what drives Australian consumers. E-commerce is immature Australia’s e-commerce landscape is sti ... Read More

  December 18, 2017     

Managing Your Inventory Over the Holiday Season

Managing inventory is hard enough at any time within a normal business cycle. It becomes increasingly challenging over the holiday season when most retailers experience major peaks in demand for many goods and services. The holiday season is not only busy but often unpredictable and can really mess with your stock control. Unseasonable weather patt ... Read More

  December 15, 2017     

What are the Best Practices for B2B Marketing?

Business to business (B2B) relationships differ from those of business to consumer (B2C), largely because they have a long-term focus. Companies can spend weeks on marketing and sales activities to attract business customers. Done right, this can generate mutually beneficial relationships with your clients and ongoing financial benefits to your org ... Read More

  December 14, 2017     

B2B and B2C: What Do They Mean?

Marketing strategies for consumer products can be complex and are typically multifaceted; businesses will promote their products on factors including price, quality and emotional appeal. In the market for business to business sales, advertising sometimes takes on a different tone. Business to business marketing (or B2B marketing) involves promoting ... Read More

  December 12, 2017     

B2B and B2C: Targeting the Right Audience

A marketing strategy is a crucial prerequisite for success, no matter what business you’re in – whether retail, wholesale or even the service sector. A good marketing strategy will depend on the buyer set and the product – what works well for one business may not work at all for another. Marketing consumer products is […] ... Read More

  December 4, 2017     

What is B2B marketing and why you need to know

Business to Business, or B2B marketing as its commonly known, involves the sale of one business’ products or their services to another business. Although B2B marketing techniques use the same principles as consumer marketing they are executed in a unique way. We see consumers choosing products and services using a myriad of characteristics such a ... Read More

  November 3, 2017     

The basics of B2B marketing

Marketing is all about business development. In B2B marketing your business is selling your product or service to other businesses. Depending on what the business or industry is, B2B can involve the marketing of raw materials, components, finished goods and professional or technological services. B2B marketing differs from business to consumer (B2C ... Read More

  October 31, 2017     

Is eCommerce the future of wholesale?

Following in the footsteps of retail business, wholesale B2B sales are increasingly moving online. Over the past two decades, the internet and trade liberalisation have shrunk the globe paving the way for wholesalers (from small, specialist businesses to mass wholesalers) to compete in virtually every wholesale market. eCommerce has emerged as the ... Read More

  October 28, 2017     

Back to B2B marketing basics

B2B marketing describes the marketing technique used by businesses to advertise their goods or services to other businesses. In a competitive industry where many businesses are competing for customers, being excellent at marketing is a great point of differentiation. Here are a few fundamentals of B2B marketing. What sets B2B marketing apart? B2B m ... Read More

  October 23, 2017     

Intricacies of B2B and B2C customers

You have probably heard of B2B and B2C marketing and perhaps have wondered what these nifty acronyms refer to. Basically, they describe the audience a business must market their product to. B2B refers to Business-to-Business and B2C refers to Business-to-Consumer. There are significant differences in the way in which products and services would app ... Read More

  October 18, 2017     

Why eCommerce is the future for wholesalers

B2B eCommerce is short for business-to-business, electronic commerce, where it is selling products or services between businesses via an online sales portal. In general, it is used to improve efficiency for companies. Why is this important? Numerous industry reports suggest that B2B eCommerce sales will top 1 trillion by 2020. This is because a gro ... Read More

  October 7, 2017