Background Image

Topic: B2B

eCommerce Strategies for Manufacturers

B2C companies seem to have kept up with customer demands for digitisation of products and sales. Customers love the convenience of shopping online and through multiple digital channels and B2C owners have taken note. However, B2B firms like manufacturers are lagging behind. Many manufacturers see their company as a “behind the scenes” c ... Read More

  July 27, 2018     

A Quick Guide to Getting Started with eCommerce

Grow your business by strengthening its eCommerce capability. eCommerce is one of the most rapidly growing ways to sell products to customers in most countries globally. To be successful, you’ll need to have a good business structure, a quality product that’s in demand, a business plan, and effective marketing. Follow these pointers to help set ... Read More

  July 26, 2018     

3 Key Strategies to Jumpstart your B2B eCommerce Business

The rise of digital is well documented and is causing the business-to-business (B2B) sector to catch up with the business-to-consumer (B2C) space. By 2020, B2B eCommerce is forecast to be worth approximately US$1.1 trillion. As this growing sector is experiencing increasing competition, manufacturers are having to raise their game, largely due to t ... Read More

  July 26, 2018     

Volcano Coffee Works: Using the Unleashed B2B eCommerce store to maximise customer satisfaction

Earlier this year, Volcano Coffee Works was facing a problem: How to deal with the rapid expansion that comes with international acclaim, without sacrificing their core goal of helping customers along every step of their coffee journey. Here’s Emma Loisel, VCW’s co-founder and chair, on how they used Unleashed’s brand new B2B eCommerce store ... Read More

  July 26, 2018     

Is Your Business Considering a B2B Store?

B2B portals are a great tool for any business looking to expand and invade the online space. B2B eCommerce stores are essentially online marketplaces that allow businesses to showcase their services or products, and conduct transactions with other business buyers. Let us delve into the specific benefits of embracing all B2B eCommerce stores have to ... Read More

  July 25, 2018     

What’s the Buzz about B2B eCommerce?

The B2B eCommerce industry has been growing over the past two decades; by 2020 it is predicted to be worth twice that of the B2C global market. Given this and the changing nature of business buyers, it is essential that business jump on the B2B eCommerce bandwagon to ensure profitability for the future. Should your […] ... Read More

  July 24, 2018     

Get your inventory stock ready to sell on your B2B eCommerce store

Is your inventory stock information accurate and up to date? The B2B store uses product information from Unleashed so it’s important to maintain accuracy across the integration. To get started, ensure your inventory stock prices are accurate in Unleashed, check that the appropriate discounts or prices are applied, and any product images are uploa ... Read More

  July 23, 2018     

Are your customers B2B-ready?

In setting up your B2B eCommerce store, you have to take care of the people that matter most – your customers! Are your customers ready to shop on your B2B eCommerce store? The B2B portal uses customer details from Unleashed so it’s important that your customer records are up to date within Unleashed. Before you […] ... Read More

  July 23, 2018     

Easily manage B2B eCommerce orders

Our latest release, the B2B eCommerce store is a great way for businesses to manage their B2B sales channel. Businesses can easily manage inventory and B2B sales orders between Unleashed Software and their B2B store. When setting up the store, businesses should configure the B2B sales order preferences according to their business needs. Here’s wh ... Read More

  July 23, 2018     

B2B and B2C Buyers: What Separates Them?

B2B and B2C eCommerce retailers both operate in the online arena where they can be reached and reach their chosen customers through search engines, targeted copy and advertisements. B2B refers to purchasing transactions between businesses, whereas B2C denotes the transactions occurring between businesses and consumers. There are some clear differen ... Read More

  July 20, 2018     

An eCommerce Strategy for B2B Businesses

In recent years we have seen a proliferation in retailers adopting eCommerce strategies to market their brand, advertise their products and drive sales. Doing so has seen retailers experience huge benefits in terms of brand awareness and boosting sales. B2B owners should consider capitalising on the popularity of eCommerce in order to capture as wi ... Read More

  July 20, 2018     

4 Tips to Get Started with B2B eCommerce

Entering the B2B eCommerce marketplace can be extremely successful for companies looking to widen their field of reach, but there are some difficulties when first transitioning. When embracing a B2B eCommerce model, using B2C concepts and sales strategies can be the most effective way to connect with customers. Here are four tips to get a [… ... Read More

  July 18, 2018     

Why Wholesalers Need a B2B eCommerce Strategy in 2018

B2B commerce is a growing trend in eCommerce, and manufacturers are beginning to take advantage of multiple channels to grow their business. With wholesale manufacturers, sales tend to focus towards other businesses, as opposed to direct customer sales. Because of this, treating clients as customers is a sure-fire way to improve sales and customer ... Read More

  July 18, 2018     

Trade Portals: A Doorway to New Markets

As a buyer, a trade portal is an online marketplace where buyers can access and visualise thousands of different ‘stores’ at the click of a button. But to a seller, a trade portal means something far more significant. A trade portal allows vendors to showcase their business to active users; suddenly your customer base becomes […] ... Read More

  July 17, 2018     

Managing your Channels: Multi vs Omni-channels

It is a common misconception that omni-channel and multi-channel are the same thing and simply denote multiple ways in which customers can interact with a company or retailer. However, they are in fact very different and their points of difference should be understood to better the customer experience. Multi-channel Multi-channel refers to multiple ... Read More

  July 17, 2018     

How Can Manufacturers Navigate eCommerce?

eCommerce essentially describes commerce that is conducted virtually, where its very core is mobility, accessibility and convenience. Studies have shown that B2B eCommerce sales are ever-increasing. How can manufacturers embrace this new purchasing trend to optimise sales and increase profits? Get to know your buyer The B2B buyer has changed in rec ... Read More

  July 17, 2018     

5 Benefits of Using B2B eCommerce

B2B eCommerce is used to describe transactions that occur between businesses on an electronic platform. Most notably, this refers to B2B portals that allow for the advertising and purchasing of inventory or services between businesses in a similar industry. The benefits of conducting business in this way are numerous, including increased reach, inc ... Read More

  July 16, 2018     

B2B eCommerce: An Introduction for SMEs

In a nutshell, business-to-business (B2B) eCommerce is how businesses manage and carry out their relationships with each other in an online setting. But it’s evolving rapidly. To stay ahead of the game, here’s what your business needs to know. Business-to-Business A B2B relationship simply refers to commercial dealings between two or more compa ... Read More

  July 16, 2018     

Do you need multiple channels for your eCommerce business?

Consumers and businesses alike are turning to the internet to research their products before buying. Online purchases have become a fundamental part of business-to-business (B2B) and business-to-consumer (B2C) industries. So, we’ve established that an online presence is imperative, but is one channel enough? As an online retailer, it’s importan ... Read More

  July 16, 2018     

Getting Started with eCommerce

Every business is unique, with different needs for their eCommerce strategy. Some businesses focus on business-to-business (B2B) sales, others focus on business-to-consumer (B2C) sales that can be conducted through brick-and-mortar stores or online. When B2C companies look to enter the eCommerce world, it can be an intimidating step. Online shoppin ... Read More

  July 14, 2018     

Why Wholesale Businesses Need a B2B eCommerce Strategy

In our increasingly digitalised world, B2B digital sales have increased dramatically over recent years. In fact, B2B digital sales are expected to top $1.1 trillion by 2020, outpacing B2C growth twice over. That’s a huge 41% increase in the next four years. Wholesalers and manufacturers are expected to outspend online retailers in eCommerce techn ... Read More

  July 12, 2018     

Trade Portals: Propelling Business Success

Although some businesses perceive that the internet has reduced the burden involved in reaching out to customers, marketing remains as vital as ever in the B2B space. Using a trade portal is the easiest way to reach out and make your products more visible to enterprise customers. It is no surprise that with the growth […] ... Read More

  July 12, 2018