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Topic: B2B

Get your inventory stock ready to sell on your B2B eCommerce store

Is your inventory stock information accurate and up to date? The B2B store uses product information from Unleashed so it’s important to maintain accuracy across the integration. To get started, ensure your inventory stock prices are accurate in Unleashed, check that the appropriate discounts or prices are applied, and any product images are uploa ... Read More

  July 23, 2018     

Are your customers B2B-ready?

In setting up your B2B eCommerce store, you have to take care of the people that matter most – your customers! Are your customers ready to shop on your B2B eCommerce store? The B2B portal uses customer details from Unleashed so it’s important that your customer records are up to date within Unleashed. Before you […] ... Read More

  July 23, 2018     

Easily manage B2B eCommerce orders

Our latest release, the B2B eCommerce store is a great way for businesses to manage their B2B sales channel. Businesses can easily manage inventory and B2B sales orders between Unleashed Software and their B2B store. When setting up the store, businesses should configure the B2B sales order preferences according to their business needs. Here’s wh ... Read More

  July 23, 2018     

B2B and B2C Buyers: What Separates Them?

B2B and B2C eCommerce retailers both operate in the online arena where they can be reached and reach their chosen customers through search engines, targeted copy and advertisements. B2B refers to purchasing transactions between businesses, whereas B2C denotes the transactions occurring between businesses and consumers. There are some clear differen ... Read More

  July 20, 2018     

An eCommerce Strategy for B2B Businesses

In recent years we have seen a proliferation in retailers adopting eCommerce strategies to market their brand, advertise their products and drive sales. Doing so has seen retailers experience huge benefits in terms of brand awareness and boosting sales. B2B owners should consider capitalising on the popularity of eCommerce in order to capture as wi ... Read More

  July 20, 2018     

4 Tips to Get Started with B2B eCommerce

Entering the B2B eCommerce marketplace can be extremely successful for companies looking to widen their field of reach, but there are some difficulties when first transitioning. When embracing a B2B eCommerce model, using B2C concepts and sales strategies can be the most effective way to connect with customers. Here are four tips to get a [… ... Read More

  July 18, 2018     

Why Wholesalers Need a B2B eCommerce Strategy in 2018

B2B commerce is a growing trend in eCommerce, and manufacturers are beginning to take advantage of multiple channels to grow their business. With wholesale manufacturers, sales tend to focus towards other businesses, as opposed to direct customer sales. Because of this, treating clients as customers is a sure-fire way to improve sales and customer ... Read More

  July 18, 2018     

Trade Portals: A Doorway to New Markets

As a buyer, a trade portal is an online marketplace where buyers can access and visualise thousands of different ‘stores’ at the click of a button. But to a seller, a trade portal means something far more significant. A trade portal allows vendors to showcase their business to active users; suddenly your customer base becomes […] ... Read More

  July 17, 2018     

Managing your Channels: Multi vs Omni-channels

It is a common misconception that omni-channel and multi-channel are the same thing and simply denote multiple ways in which customers can interact with a company or retailer. However, they are in fact very different and their points of difference should be understood to better the customer experience. Multi-channel Multi-channel refers to multiple ... Read More

  July 17, 2018     

How Can Manufacturers Navigate eCommerce?

eCommerce essentially describes commerce that is conducted virtually, where its very core is mobility, accessibility and convenience. Studies have shown that B2B eCommerce sales are ever-increasing. How can manufacturers embrace this new purchasing trend to optimise sales and increase profits? Get to know your buyer The B2B buyer has changed in rec ... Read More

  July 17, 2018     

5 Benefits of Using B2B eCommerce

B2B eCommerce is used to describe transactions that occur between businesses on an electronic platform. Most notably, this refers to B2B portals that allow for the advertising and purchasing of inventory or services between businesses in a similar industry. The benefits of conducting business in this way are numerous, including increased reach, inc ... Read More

  July 16, 2018     

B2B eCommerce: An Introduction for SMEs

In a nutshell, business-to-business (B2B) eCommerce is how businesses manage and carry out their relationships with each other in an online setting. But it’s evolving rapidly. To stay ahead of the game, here’s what your business needs to know. Business-to-Business A B2B relationship simply refers to commercial dealings between two or more compa ... Read More

  July 16, 2018     

Do you need multiple channels for your eCommerce business?

Consumers and businesses alike are turning to the internet to research their products before buying. Online purchases have become a fundamental part of business-to-business (B2B) and business-to-consumer (B2C) industries. So, we’ve established that an online presence is imperative, but is one channel enough? As an online retailer, it’s importan ... Read More

  July 16, 2018     

Getting Started with eCommerce

Every business is unique, with different needs for their eCommerce strategy. Some businesses focus on business-to-business (B2B) sales, others focus on business-to-consumer (B2C) sales that can be conducted through brick-and-mortar stores or online. When B2C companies look to enter the eCommerce world, it can be an intimidating step. Online shoppin ... Read More

  July 14, 2018     

Why Wholesale Businesses Need a B2B eCommerce Strategy

In our increasingly digitalised world, B2B digital sales have increased dramatically over recent years. In fact, B2B digital sales are expected to top $1.1 trillion by 2020, outpacing B2C growth twice over. That’s a huge 41% increase in the next four years. Wholesalers and manufacturers are expected to outspend online retailers in eCommerce techn ... Read More

  July 12, 2018     

Trade Portals: Propelling Business Success

Although some businesses perceive that the internet has reduced the burden involved in reaching out to customers, marketing remains as vital as ever in the B2B space. Using a trade portal is the easiest way to reach out and make your products more visible to enterprise customers. It is no surprise that with the growth […] ... Read More

  July 12, 2018     

B2B Trade Portals: An Essential Step to Stay Ahead?

B2B trade portals are thriving and disrupting the eCommerce industry. Solitary static websites are no longer an effective way to reach new audiences, as the content is easily outdated, and growing businesses won’t receive the traffic they expect. Trade portals are an easy solution to this marketing issue, with known trade portals supplying an alr ... Read More

  July 11, 2018     

What’s Trending for B2B eCommerce?

B2B eCommerce is a fickle and an ever-changing game, which can be daunting to play if you do not know the rules, however it can be well worth your while to learn quickly. In doing so, you can bring your best game and experience some business wins. This article considers B2B eCommerce trends in the […] ... Read More

  July 10, 2018     

A Closer Look at B2B and the eCommerce Industry

The business-to-business (B2B) eCommerce industry is growing opportunities for both business sellers and business buyers around the globe. Through the use of online sales portals, products and services are being sold on the internet at a tremendous rate. The eCommerce industry has opened large doors for B2B sales, as the internet provides a streaml ... Read More

  July 9, 2018     

Understanding the Difference Between B2B and B2C

The eCommerce industry is growing rapidly, leading us into a realm of digital transactions for both consumers and businesses alike. Business-to-consumer transactions, otherwise known as B2C, is the common term used when goods or services are sold directly to the consumer. Conversely, business-to-business transactions, or B2B, is the interaction bet ... Read More

  July 9, 2018     

B2B Retailers versus B2C Retailers: What’s the Difference?

You may have come across two terms which are often confused – Business-to-Business (B2B) retail and Business-to-Consumer (B2C) retail. In this article, we outline the key features of each model so that you know the differences between the two. The Basics The B2C model is possibly the business model most widely understood by the general [&hell ... Read More

  July 7, 2018     

eCommerce Strategies for the Manufacturing Sector

eCommerce is a major driver in shaping the way consumers shop and what they expect from that shopping experience. A considerable sales shift has seen consumers move away from brick-and-mortar stores, preferring to make purchases online via eCommerce platforms. Digital eCommerce has radically altered the face of retail but this is hardly news to ret ... Read More

  July 5, 2018