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Topic: B2B

The Big B2B-B2C Pivot: How Your Stock Management Must Change

If you’re a B2B company and you’ve recently set up an online store to sell direct to consumers — or are even thinking about it — then good on you. There’s no denying there are still big challenges ahead though. As you’ve no doubt already realised you don’t just need to set up an online […] ... Read More

  April 23, 2020     

Social Distancing and Making Sales: Tips for B2B companies

With quarantines, self-isolation and social distancing measures rolled out across the globe, we’re feeling the social and economic effects of the current pandemic. Here are three tips on how your B2B company can survive by doing business through the cloud. Tip 1: Let regular customers self-service During the Covid-19 outbreak your suppliers might ... Read More

  March 23, 2020     

Traders Warehouse: Leaving legacy systems to save time and money

A modular approach is more flexible — and better value — than ERPs for businesses of all sizes. But moving away from a legacy system can be a daunting task. So here’s some inspiration to leave a legacy system behind. Ryan Bamford, Derby branch manager for Traders Warehouse, blogging on the benefits he’s seen since […] ... Read More

  January 29, 2020     

4 Product Trends All Product Businesses Need to Take Note of in 2020

If you own or work in a product business, you need to keep up to date with the latest trends in technology, manufacturing and other areas that will affect your business. Here’s a round-up of the trends we’re predicting will bring you a significant competitive advantage if you seize the opportunity in 2020. 1. Small […] ... Read More

  January 15, 2020     

Top 3 Things Multichannel Retailers Need to Consider Before the Holiday Rush

The holiday season is an exciting time for retailers, with shoppers swarming in ready to spend on gifts; B2B retailers can also experience a surge in demand. Retailers simply cannot rely on an increase in demand to produce sales and profit. A lot of planning goes into having a successful and efficient holiday season in […] ... Read More

  November 27, 2019     

Getting Ready for a Multichannel Christmas

Convenience is key when it comes to Christmas shopping and eCommerce sellers thrive during the holiday shopping season. They have the opportunity to increase their sales with multichannel selling. If you’re a business owner or trying to manage inventory for the holiday season, it’s important to prepare yourself. There is a spectrum of channels ... Read More

  November 13, 2019     

Pinjarra Bakery: How we saved $30k-$40k a year with the B2B Store

One of the biggest benefits of upgrading to Unleashed is the flexibility you get: from the software itself, our range of integrations and the B2B Store. So we were excited to hear about how one of our customers, Pinjarra Bakery, took the flexibility they achieved with Unleashed one step further by using the B2B Store […] ... Read More

  July 22, 2019     

How Montana Colors Australia took control of sales with the B2B eCommerce Store

Utilising online B2B sales systems is an easy way to drastically reduce the time you spend punching numbers into a computer instead of growing your business. Here’s Ben Morton from MTN Australia on how their team used the Unleashed B2B Store to stop time-consuming admin tasks detracting from their marketing and direct sales, and took […] ... Read More

  July 9, 2019     

Bringing Back Personalisation to the B2B eCommerce Arena

B2C businesses have long recognised the need for personalisation in new lead generation and converting leads to sales. In layman’s terms, this is encouraging new customers to enter the store or browse the website, and to convert their generic interest to a sale so the company makes a profit. Traditionally, personalisation is easy through the [&he ... Read More

  June 20, 2019     

SIGVARIS AU: putting customers first with the B2B Store

SIGVARIS AU’s products can be life-changing for its customers— but only if they get a complex order 100% correct. When faced with ordering frustration from staff, direct clients and wholesalers, the SIGVARIS team used new technology innovatively to make the whole process simple and easy to follow for everyone involved. Here’s Damien Peak, SIG ... Read More

  June 6, 2019     

Great Customer Experiences are Driving Sales in B2B eCommerce

B2B clients are increasingly heading online to undertake purchasing activities, making it crucial for wholesalers to start utilising digital technologies and eCommerce platforms to take advantage of this shift by implementing B2B eCommerce strategies to stay competitive. The important first step in achieving a successful B2B eCommerce business is t ... Read More

  May 28, 2019     

The Why and How of Personalising B2B eCommerce

You have invested in developing a B2B eCommerce platform and now you want to position yourself as a wholesale leader. This means implementing a smart digital strategy that provides B2B shoppers with a personalised experience. Why personalise B2B eCommerce? Personalisation vastly improves your customers’ shopping experience and not only do cli ... Read More

  May 11, 2019     

4 Key Differences Between B2B and B2C Supply Chains You Need to Know

Business relationships for the sale of goods and services can be split up into two broad categories: business to business (B2B), and business to consumer (B2C). B2B products and services are sold from one business to another business, and in B2C, the products are sold from a business to the end user. As a result, […] ... Read More

  May 7, 2019     

Does Personalising Your B2B eCommerce Store Really Drive Sales?

As consumers in this data-driven world, we now expect personalised shopping experiences that are tailored to our needs. Similarly, B2B buyers increasingly expect similar online shopping experiences to what they experience in B2C digital commerce — they expect round-the-clock availability and a personalised approach. Companies who have fully inves ... Read More

  April 30, 2019     

How Enhancing Customer Experience Can Enhance B2B Sales

The wholesale eCommerce industry is in its infancy, but the market is already worth trillions of dollars. As the scope of B2B eCommerce expands, this means B2B sales will grow with it. However, will B2B eCommerce sales follow the lead of B2C? Though it might share some similarities to B2C, the customer relationships within B2B […] ... Read More

  April 29, 2019     

Why Your B2B eCommerce Should Use Personalisation

In the context of eCommerce, personalisation is taking what you know about a customer and using it to make a unique and more valuable experience tailored for that user. Personalisation for B2Bs coming through your website is far more effective than giving visitors a flat and generic experience. The end results for a business is […] ... Read More

  April 25, 2019     

The Difference Between a B2B and B2C Supply Chain

Supply chains are a fundamental part of how businesses operate; they are key players in getting a product to another user. However, the user can be very different when it comes to doing business. The two most common transactions are business-to-consumer (B2C) and business-to-business (B2B) when it comes to selling goods and services. In B2C, [&hell ... Read More

  April 24, 2019     

How to Drive B2B eCommerce Sales With Great Customer Experience

With more and more B2B buyers moving online, B2B businesses need to start adopting smarter eCommerce and digital technologies to stay competitive without sacrificing great customer experience. A majority of B2B buyers actually prefer the convenience of a self-service portal over face-to-face interaction, however, 76% of B2B buyers still find it hel ... Read More

  April 19, 2019     

Managing Multichannel Orders

eCommerce has turned the world of order management upside down. Emerging eCommerce trends have reshaped the way consumers interact on their purchasing journey and how businesses respond to this new way of shopping. A multichannel business has the challenging task of managing inventory stock from a variety of online channels and offline platforms. A ... Read More

  April 18, 2019     

Identifying the Key Differences Between a B2B and B2C Supply Chain

There are two broad categories of business relationships for facilitating the sale of goods and services. B2B is the business to business category and B2C the business to consumer category. In B2B, transactions take place between one business and another business, whereas with B2C the transactions happen between the business and the consumer. B2C b ... Read More

  April 15, 2019     

5 eCommerce Mistakes to Avoid for Ultimate Success

As the world becomes more globally connected through screens, the retail sector is also certainly being affected. Implementing an eCommerce sales channel can do amazing things for your company, however, there are some clear mistakes you don’t have to be doomed to repeat. Clinging to manual methods Trying to still retain manual control of your ... Read More

  April 9, 2019     

Encouraging Your B2B Customers to Engage with eCommerce Stores

Customer engagement with eCommerce platforms when it comes to retailers has proliferated massively over the past few years. Business-to-Consumer companies (B2C) have been quick to adopt eCommerce stores, and retail customers have shown that they enjoy the convenience offered by buying online. However, Business-to-Business (B2B) customers have been ... Read More

  March 25, 2019