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Topic: B2B

Bringing Back Personalisation to the B2B eCommerce Arena

B2C businesses have long recognised the need for personalisation in new lead generation and converting leads to sales. In layman’s terms, this is encouraging new customers to enter the store or browse the website, and to convert their generic interest to a sale so the company makes a profit. Traditionally, personalisation is easy through the [&he ... Read More

  June 20, 2019     

SIGVARIS AU: putting customers first with the B2B Store

SIGVARIS AU’s products can be life-changing for its customers— but only if they get a complex order 100% correct. When faced with ordering frustration from staff, direct clients and wholesalers, the SIGVARIS team used new technology innovatively to make the whole process simple and easy to follow for everyone involved. Here’s Damien Peak, SIG ... Read More

  June 6, 2019     

Great Customer Experiences are Driving Sales in B2B eCommerce

B2B clients are increasingly heading online to undertake purchasing activities, making it crucial for wholesalers to start utilising digital technologies and eCommerce platforms to take advantage of this shift by implementing B2B eCommerce strategies to stay competitive. The important first step in achieving a successful B2B eCommerce business is t ... Read More

  May 28, 2019     

The Why and How of Personalising B2B eCommerce

You have invested in developing a B2B eCommerce platform and now you want to position yourself as a wholesale leader. This means implementing a smart digital strategy that provides B2B shoppers with a personalised experience. Why personalise B2B eCommerce? Personalisation vastly improves your customers’ shopping experience and not only do cli ... Read More

  May 11, 2019     

4 Key Differences Between B2B and B2C Supply Chains You Need to Know

Business relationships for the sale of goods and services can be split up into two broad categories: business to business (B2B), and business to consumer (B2C). B2B products and services are sold from one business to another business, and in B2C, the products are sold from a business to the end user. As a result, […] ... Read More

  May 7, 2019     

Does Personalising Your B2B eCommerce Store Really Drive Sales?

As consumers in this data-driven world, we now expect personalised shopping experiences that are tailored to our needs. Similarly, B2B buyers increasingly expect similar online shopping experiences to what they experience in B2C digital commerce — they expect round-the-clock availability and a personalised approach. Companies who have fully inves ... Read More

  April 30, 2019     

How Enhancing Customer Experience Can Enhance B2B Sales

The wholesale eCommerce industry is in its infancy, but the market is already worth trillions of dollars. As the scope of B2B eCommerce expands, this means B2B sales will grow with it. However, will B2B eCommerce sales follow the lead of B2C? Though it might share some similarities to B2C, the customer relationships within B2B […] ... Read More

  April 29, 2019     

Why Your B2B eCommerce Should Use Personalisation

In the context of eCommerce, personalisation is taking what you know about a customer and using it to make a unique and more valuable experience tailored for that user. Personalisation for B2Bs coming through your website is far more effective than giving visitors a flat and generic experience. The end results for a business is […] ... Read More

  April 25, 2019     

The Difference Between a B2B and B2C Supply Chain

Supply chains are a fundamental part of how businesses operate; they are key players in getting a product to another user. However, the user can be very different when it comes to doing business. The two most common transactions are business-to-consumer (B2C) and business-to-business (B2B) when it comes to selling goods and services. In B2C, [&hell ... Read More

  April 24, 2019     

How to Drive B2B eCommerce Sales With Great Customer Experience

With more and more B2B buyers moving online, B2B businesses need to start adopting smarter eCommerce and digital technologies to stay competitive without sacrificing great customer experience. A majority of B2B buyers actually prefer the convenience of a self-service portal over face-to-face interaction, however, 76% of B2B buyers still find it hel ... Read More

  April 19, 2019     

Managing Multichannel Orders

eCommerce has turned the world of order management upside down. Emerging eCommerce trends have reshaped the way consumers interact on their purchasing journey and how businesses respond to this new way of shopping. A multichannel business has the challenging task of managing inventory stock from a variety of online channels and offline platforms. A ... Read More

  April 18, 2019     

Identifying the Key Differences Between a B2B and B2C Supply Chain

There are two broad categories of business relationships for facilitating the sale of goods and services. B2B is the business to business category and B2C the business to consumer category. In B2B, transactions take place between one business and another business, whereas with B2C the transactions happen between the business and the consumer. B2C b ... Read More

  April 15, 2019     

5 eCommerce Mistakes to Avoid for Ultimate Success

As the world becomes more globally connected through screens, the retail sector is also certainly being affected. Implementing an eCommerce sales channel can do amazing things for your company, however, there are some clear mistakes you don’t have to be doomed to repeat. Clinging to manual methods Trying to still retain manual control of your ... Read More

  April 9, 2019     

Encouraging Your B2B Customers to Engage with eCommerce Stores

Customer engagement with eCommerce platforms when it comes to retailers has proliferated massively over the past few years. Business-to-Consumer companies (B2C) have been quick to adopt eCommerce stores, and retail customers have shown that they enjoy the convenience offered by buying online. However, Business-to-Business (B2B) customers have been ... Read More

  March 25, 2019     

4 Key Features That Will Help You Make the Most of Your B2B eCommerce Store

B2B eCommerce sales are expected to outgrow B2C eCommerce sales by 2020, reaching 6.7 trillion USD by 2020 — is your business ready? The Unleashed B2B eCommerce Store can help businesses give their customers a seamless buying experience with a dedicated online ordering platform. In order to truly grow your business with a B2B eCommerce […] ... Read More

  March 25, 2019     

Finding Your Feet in the Cloud: Quick Tips for Adopting B2B eCommerce

The B2B eCommerce market is poised for exponential growth. Within the next financial year, it is expected that over 50% of all B2B purchases will be made online. So, if you haven’t already invested in a great B2B eCommerce platform, such as Unleashed’s, now’s the time to think about getting yours up and running. Before […] ... Read More

  February 16, 2019     

Guide to Effective Multichannel Selling

What is multichannel selling? Multichannel selling allows customers to shop and purchase through whichever channel they prefer. Traditional multichannel selling used to be limited to in-store experiences, catalogues, or by phone or email. For example, a manufacturer who is selling to a few wholesalers would have sent out a catalogue to them. The wh ... Read More

  December 20, 2018     

Overcoming the Challenges of B2B Order Fulfilment

B2B commerce is expanding exponentially and with this growth, there’s been a significant shift in the way companies manage their sales and B2B order fulfilment processes with greater focus in the areas of inventory control, speed and the ability to meet order deadlines. In an increasingly eCommerce environment, the necessity for companies to eff ... Read More

  December 10, 2018     

6 Fundamental Ways to Drive B2B eCommerce Customer Adoption

B2B is a different ball game compared to its B2C counterparts. However, in the eCommerce sphere, B2B customer expectations follows B2C shopper practices – and in a recent survey of 120 eCommerce professionals, more than 80% agreed. For this reason, and many others, it is vital that your B2B eCommerce site follows current best practices […] ... Read More

  December 4, 2018     

Smoothly Adopt a New B2B eCommerce Strategy

Businesses are taking a leaf out of the B2C eCommerce industry by implementing eCommerce for their B2B clients. This is a fantastic move with a recent survey revealing that 80% of the B2B eCommerce companies surveyed claim that their customers’ expectations strongly reflect those of the typical B2C customer. If you are considering adopting B2B [& ... Read More

  November 29, 2018     

The Distinction between B2B and B2C Order Fulfilment

A rapidly changing market demographic is driving growth in an ever-expanding digital economy, with more business buying decisions now taking place online. The experience of the B2C shopper now sets the standard for B2B eCommerce and represents a major strategic opportunity for businesses selling to other business. Therefore, it is necessary to look ... Read More

  November 27, 2018     

Mastering the Challenges of B2B Order Fulfilment

Anyone in the business of selling goods to other businesses will know that doing so successfully is not necessarily a simple task. Business-to-Business (B2B) order fulfilment is a complicated process and must be carried out with precision and care, and there are often a range of factors to consider. From failing to keep accurate stock […] ... Read More

  November 24, 2018