Ladies, if you are looking for a practical swimwear range, check out Bohn. Sarah has built up her UK business quickly and now offers a great range of swimwear suitable for situations where a bit more body cover is required.
We love working with entrepreneurs and are very happy that Bohn Swimwear have selected Unleashed for all their sports inventory management needs.
What does your business do?
I manufacture my own range of swimwear for ladies that want to cover more of their body when they swim. I make leggings, shorts, tops and skirts that are ideal for the pool or beach. I sell online direct to customers and to a few wholesale customers.
What’s one of your favorite products?
Our bestselling product is the Bohn Swimwear ¾ Length “Sammie” swim legging. It is a simple legging that comes down just below the knee. It can be worn on its own with any top you desire; lots of our customers team it with their favorite swimsuit. It is a simple product that allows ladies to feel covered in the water and protect themselves from the sun.
Why do you think your customers like this product so much?
Customers like my range because it has been designed from a very practical point of view. The fabric does not absorb too much water, so will not drag you down and is quick drying. The waist comes up higher than a lot of leggings and the tops are all slightly longer, so there is no gapping at the waist in the garments. They also last and last as they are chlorine resistant.
Can you give us a brief history of your business and the growth it has experienced so far?
I started with a website selling many different brands of swimwear and soon discovered a niche that was not being catered for with modesty swimwear. It took a while for a novice to start manufacturing the garments. But eventually the Bohn Swimwear brand took over the whole business and I dropped the other brands to focus on it completely. We sell online in the UK, Germany and USA and wholesale worldwide on our own website.
How is Unleashed helping your business grow?
Unleashed has allowed me to keep track of components and costs in my manufacturing process. I buy items such as swing tags, elastic, and fabric, and send all these items to a manufacturer who constructs my product. Unleashed allows me to bring all these separate components into one product. This allows me to really see the true cost of a product and maintain healthy margins.
What is a particular problem that Unleashed has solved?
Because I sell many products on many platforms, Unleashed allows me to upload orders in one go. And the system then talks to Xero for accounting purposes, which is such a time saver. I know my monthly figures are correct.
Is there something you are particularly excited for your business right now?
I’m excited for some new products that are about to go up on our site. We have redesigned a sun protection top to be more flattering for larger ladies and to have moderate bust support inside. Look out for the Charlie Swim Top from Bohn Swimwear.
Is there something your business in particularly proud of?
I feel really proud of the business when I get emails from customers who tell me that they are swimming for the first time in a long time because they have finally found something they feel comfortable to swim in. This can mean that they are getting fit and losing weight, or are finally enjoying being in the pool with their kids. Some people tell me it has changed their life, and that feels great.
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