Greg Murphy’s tips for startup success

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Our founder Greg Murphy was recently interviewed by about his background, and the often winding road that lead to Unleashed’s startup creation.

If you have a stereotype of an IT entrepreneur in your head, Greg will likely break the mould. He left school early and ended up working in a warehouse for a number of years, progressing through the ranks. His experience lead to an addictive compulsion: finding ways to increase efficiency.

This background and urge for finding new, better solutions got the cogs turning in his mind and he realised that there could be a massive opportunity in creating specialised inventory software. The full, abbreviated version of the story is in the video below, but here are some tips and discoveries Greg made along the way:

Those who push themselves forward and take advantage of unexpected opportunities ultimately get ahead in life. “We had no money, working 100 hour weeks trying to make this thing work, but we were determined.”

Don’t underestimate the importance of your surroundings, though they don’t necessarily need to be flashy. It can help having somewhere that you travel to in order to switch focus to work mode. Greg counts the decision to join Massey University’s ecentre incubator programme as a key step. His initial idea to work from home wasn’t sustainable, he wasn’t out of his pyjamas by midday and really needed the separation between work and home.

Having people to bounce ideas off, and to tell you you’re off track is invaluable when you’re refining exactly what it is that you’re going to do, or perhaps more importantly, what you’re not going to do. Some of the best advice in the early days at the ecentre was to pick one idea and stop being silly.

The ecentre doesn’t just look for great ideas, but the people who can deliver on those ideas. “You’ve got to have grit. A lot of people have ideas and after three months of not making money, they stop.”

Greg has a lot of experience from his time in warehousing and the startup process of forming Unleashed. We’ll be tapping into his brain to bring you startup and inventory management tips over the next few months, so stay tuned.



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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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