June 29, 2016      3 min read

Want to improve your overall fitness with equipment you can trust is the best of the best? Again Faster sells functional fitness equipment for everything from the home gym to established fitness centers – and manage their inventory with Unleashed!

What does your business do?

Put simply, we sell functional fitness equipment. Of course, we do much more than that: We fill the leadership role in the industry.

What’s one of your favorite fitness products?

We love barbells and bumper plates – and so do our customers!

fitness inventory

Why do you think your customers like this product range so much?

You only have to pick up a barbell to feel how much this simple piece of steel can improve your strength and performance. All you have to do is pick it up and lift it over your head: that’s the secret. If you do that, you are already getting fitter and everyone loves easy fitness!

Can you give us a brief history of your business and the growth it has experienced so far?

We started in the US in 2006 and in Australia in 2012. Over the past decade, we have helped to proliferate the functional fitness movement (CrossFit) around the world, which has seen dramatic growth.

How is Unleashed helping your business grow?

Of course, we have many moving parts to our business, like everyone does – so we just need intuitive systems that can be learned quickly and operated with minimal training or previous experience. Integration and visibility are key parts of today’s multi-platform eCommerce models also.

Is there something you are particularly excited for your business right now?

We’re going about it the right way, I think. We have such a great staff that is full of talent. Our growth is slow and steady. We also have great visibility of our business and industry though our systems and partnerships, and we are outliving our competitors. We also have a really promising plan in place for the next phase.

Is there something your business in particularly proud of?

We help people make major life decisions every day. From people who feel they have worked unfulfilling corporate jobs most of their career, to young fitness professionals who want to make their mark on the industry, to the warriors who want to stay fit in their garage, we play a huge role in helping a lot of remarkable people fulfill their dreams in life.

They trust us to help them apply large sums of money to exciting and scary new ventures in their lives – like setting up major fitness facilities or their dream home gym. We are grateful for the opportunity to be a part of that.

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