An eCommerce Strategy for B2B Businesses

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In recent years we have seen a proliferation in retailers adopting eCommerce strategies to market their brand, advertise their products and drive sales. Doing so has seen retailers experience huge benefits in terms of brand awareness and boosting sales.

B2B owners should consider capitalising on the popularity of eCommerce in order to capture as wide an audience as possible and take advantage of sales opportunities. B2B companies who have failed to keep up with the eCommerce trend have often found themselves losing out to competitors who are already on board. Read on to see how you can successfully adopt an eCommerce strategy for your B2B business.

Take your time

Once you decide to enter the world of eCommerce, it can be tempting to rush into things right off the bat. However, eCommerce strategies are not something that can be easily rushed. Take time to consider all your options, and it may pay to speak to a professional first too.

Create a Website

Creating a website is vital to enter the world of eCommerce successfully. However, remember that there are multiple things to consider when building your online presence. Consider everything from colour scheme and layout, to product images, pricing, purchasing processes and Search Engine Optimisation (SEO).

Additionally, it is important to make sure that images of your products are as clear and detailed as possible. This goes for the image as well as the small description you provide, which should explain everything from specs to materials and uses. Further, make your prices clear and be transparent about all costs and fees involved in the purchase of the product.

Another extremely important part of creating a website is ensuring that the purchasing process is as easy and efficient as possible. Since customers have become accustomed to fast and easy online shopping, if your purchasing process is too complicated or time-consuming, you risk losing valuable customers.

Establish an online presence

Multi-channel eCommerce is becoming increasingly common in the B2C world, and there are huge benefits for B2B companies as well. A great way to get more audience exposure and encourage sales is to build your online presence on social media sites as well as your website. Doing so will mean that you can target a wider audience and do so beyond your website alone. Make sure that product images, pricing and other details are as transparent on your social pages as they are on your website, and you’ll soon see the benefits of multi-channel eCommerce.

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Melanie - Unleashed Software

Article by Melanie Chan in collaboration with our team of Unleashed Software inventory and business specialists. Melanie has been writing about inventory management for the past three years. When not writing about inventory management, you can find her eating her way through Auckland.

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