March 21, 2018      3 min read

For some businesses, another financial year has come to close and preparations for the following year are in full swing. The following article provides key tips for driving the success of your business in the new financial year, including ways to personalise your marketing campaigns and increase convenience for your customer base by downloading inventory software.

Personalised Marketing

2018 has seen a shift in the types of marketing that consumers find most convincing. This year you will find that the generic marketing strategies of the past, such as stock images or cold calls to consumers, will no longer invite the response you want from your customer base.

In 2018, deeply personalised marketing has become much more effective, and business need to take this on board when devising new marketing and advertising strategies.

One method for personalising your marketing campaigns is email marketing. While this tool has traditionally been a one-to-many medium, think about ways you can channel specific emails to specific audiences to engage your client base more effectively. Small businesses often have a variety of products and services, yet not every offering will necessarily appeal to every customer on an email list, so it is vital to tailor these emails accordingly.

Another effective tool for personalising your marketing strategy in 2018 is social media. As of December 2017, Facebook alone had approximately 2.13 billion active users, and Facebook advertising is currently in its ‘Golden Age’, with the number of advertisers growing at a very rapid pace.

Keeping this in mind, it is vital that you keep your business’ marketing strategy as competitive as possible, and engage with the social media channels that consumers are spending so much time on. Social channels like Facebook offer an excellent platform for personalising consumers’ advertising experience, as such forums allow advertisers to programme campaigns toward a long list of target audiences.

Speed and Convenience

In our ever-digitised world, consumers, and particularly millennials, are demanding fast and convenient services for their money. This means that consumers want transactions to be fast and easy, they want websites to be simple to navigate and they want information about their purchases instantly, and often in real-time.

In 2018, businesses need to keep up with the needs of consumers, so companies need to focus on ensuring all processes involved in the sale of their products run smoothly and efficiently. A great way to manage and track these processes is by downloading inventory software.

By downloading inventory software, you will be able to track customers’ purchases from start to finish, and provide them with updates in real-time. This will also allow you to be proactive in preventing any hiccups that might slow the process for the customer.

Businesses should also ensure that their websites are easy to navigate and that purchasing products online is a simple and fast process. One way you can do this is by reducing the number of steps involved for the customer, for example, rather than making customers ‘sign up’ to make a purchase, allow them the opportunity to ‘login’ through Facebook, or to check out as a guest.

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