If you’re thirsting after a soda that’s good for you, look no further than Ugly Drinks. They’re committed to exposing the ugly truth behind artificially sweetened drinks with their sparkling water infused with natural ingredients. All without sugar, sweetener, or artificial ingredients.
What does Ugly Drinks do?
We’re in the fast moving consumer goods (FMCG) industry, and we make and sell drinks.
What can you tell us about one of your favourite product range?
Ugly Drinks are 100% natural, fruit flavoured sparkling waters containing no sugar, no sweetener, no calories and no artificial ingredients. We are the perfect alternative to traditionally sugary or sweetened carbonated soft drinks.
Why do you think your customers like Ugly Drinks so much?
Ugly allows consumers to make a healthier choice without sacrificing taste and enjoyment. Consumers still enjoy a cold can moment but want to avoid the nasties in most canned sparkling drinks. We are the anti-soda, soda!
Can you give us a brief history of Ugly Drinks and the growth you have experienced so far?
Ugly Drinks launched in January 2016 into Selfridges, London. A year on, we are working with over 1000 stockists nationwide and have a following of over 20,000 across our social media channels.
How is Unleashed helping your business grow?
Unleashed has allowed Ugly to keep a close eye on our stock levels as the business grows. We’re growing fast so having a very fast and close grasp of our stock levels is vital to allow us to control growth.
What is a particular problem that Unleashed has solved?
Unleashed gives us visibility into something that was previously very challenging to see. We get live information on our stock levels in one central location which is vital for fast moving decision making.
Do you have any funny or interesting customer story you could share with our readers?
Whenever we see someone drink Ugly in the wild with a consumer is an exciting moment. The first time Joe, co-Founder of Ugly, spotted someone drinking an Ugly on the street, he bolted after them and coerced them into being in a photo with their can of Ugly. It’s become a company-wide trend to chase strangers drinking Ugly. We’re sure they don’t understand why we are so excited but the feeling of spotting it out there never gets old!
With the growth you’re experiencing, is there something you are particularly excited for your business right now?
We’re really looking forward to bringing out some new flavours of Ugly in the Summer of 2017, as well as growing our business to launch in the USA in 2018. It’s time to get Ugly!
That sounds awesome! Is there something Ugly Drinks is particularly proud of?
We’ve made it to where we are now: 1000+ stockists, nationwide with a growing social following of 20,000+, with a total team of 6 employees working out of a shipping container in Elephant & Castle. Everyone’s got to start somewhere!
Are there any particular not-for-profit causes that Ugly Drinks is passionate about, and why?
We aim to expose The Ugly Truth which is why we have a simple ingredient list and are totally honest about what is (and isn’t) in Ugly. We don’t see the need to over-promise with our name and our messaging. By offering a sugar-free, sweetener-free option for consumers, we challenge the soft drinks industry and push for further transparency.