What does your business do?
We sell Bicycles, parts and accessories within Australia.
What’s one of your favorite products?
We are most known for our mountain bikes, which are some of the best value bikes on the market, and incredibly popular with our market. They are built with all the best brand name components and yet are a fraction of the price of regular ‘high street’ brands.
Why do you think your customers like this product range so much?
Our mountain bikes are not only great value; we also provide amazing aftersales service. Included with every bike is free shipping Australia-wide, a free 14-day test ride, as well as a network of service agents around the country.
Can you give us a brief history of your business and the growth it has experienced so far?
Bicycles Online was borne out of Manly Bike Tours – a bike rental business based out of a beachside suburb in Sydney. Each year we would buy new bikes, so we became aware of how expensive bikes were in Australia. We realized that there would be a big market if we could also sell them rather than just rent them.
How is Unleashed helping your business grow through bicycle inventory management?
Our business grew very quickly, twice placing in the BRW fast starters awards for being one of the fastest growing Australian start-ups. We quickly out grew our premises and expanded internationally, setting up in Singapore.
Unleashed provided inventory management for our bicycle business and allowed us to use multiple warehouses with API – integrating with 3PL functions such as costed inventory management and pre-order management that meant we had a seamless front-end combined with a complex back-end.
Is there an interesting customer story you could share with our readers?
Tandems are one of our more unique products. We had one couple that purchased the bike to ride from Brisbane to Melbourne – almost 2000kms! They were travellers from the Netherlands and didn’t even have a single puncture the whole way!
Is there something you are particularly excited for your business right now?
We have had incredible growth this last year, growing over 100%, so we are looking to continue that growth with some great new products coming this year!
Are there any particular not-for-profit causes that you, or your business is passionate about, and why?
We support a charity in Africa called Bikes 4 Life. They put together bikes for those in disadvantaged communities who can use the bikes as a form of transport – allowing people to buy food, get educated and go to work – all by bicycle!
If you are looking for a new bicycle at a great price – look no further than Bicycles Online!