eCommerce allows for the trading and marketing of products or services using the internet, as opposed to a physical store limited by geographical boundaries. In this article, we outline some key benefits of eCommerce for your SME and provide useful tips on how to get there.
One of the hardest tasks for a new SME is getting the attention of your target customer base, raising brand awareness and getting people to purchase your products or service. This can be an especially difficult task for SME owners who have opened a physical store, since these businesses will largely have to rely on local foot traffic or word of mouth.
However, by adopting an eCommerce strategy that includes a website and even social media pages, SMEs can access and target customer bases from all over the world. eCommerce is therefore a fantastic way to increase brand awareness internationally, to market and advertise your products in overseas regions and of course, to get more and more customers to invest in your brand.
An online store can rightly be called a store which never sleeps – once up and running, your company website can be accessible 24/7 so customers all over the world can shop at the time that suits them best. This means that customers no longer have to schedule their shopping trips for store opening times but can shop at their convenience, and this improves customer satisfaction overall.
By implementing an eCommerce strategy which includes a streamlined, accessible and easy to navigate website, customers can purchase your goods and services with ease. When creating your website, ensure that the purchasing process is as easy and transparent as possible – customers are likely to exit your webpage if they find the process too slow or overly complicated.
Many SMEs have also begun to add a variety of different payment options to their website purchasing process, such as instalment payment options like
Afterpay in Australia and Oxipay in New Zealand. These features add to the convenience for online shoppers, and SME owners should consider these payment options when streamlining the online purchasing process.
Adopting an eCommerce strategy can be extremely affordable, and there are in fact many free options to consider when adopting an eCommerce strategy for your SME. For example, SME owners should consider creating business pages on social media sites such as Facebook, Instagram and Twitter – doing so is free and provides more ways for customers to access the products and services you provide.