Ensuring your order fulfilment processes are up to scratch can be a challenging task under the simplest of circumstances, but especially when outsourcing parts or all of the process to an external party. In this article, we examine three common mistakes business owners make when outsourcing the order fulfilment process and provide some insight into how you can avoid these mishaps to ensure optimum order fulfilment efficiency.
Selecting fulfilment companies with the lowest rates
For new businesses, cutting costs is always one of the first priorities. However, choosing the cheapest fulfilment partner to help with your order fulfilment processes may not necessarily be the most strategic choice.
The order fulfilment process is one of the most important parts of running a successful business because it will determine how quickly, and in what condition, your customers receive their parcels. Getting these things right is of paramount importance in terms of ensuring the best customer service experience possible, so you need to select your fulfilment company very carefully.
Before signing up with the cheapest company you find, identify why it is that they are able to offer comparably lower rates to that of their competitors. Oftentimes, fulfilment companies have lower rates because they don’t have the latest technology, have lower controls and metrics, or perhaps have the least amount of customer services.
If this is the case, consider spending a little more for a higher quality fulfilment company that won’t leave your customers waiting for long periods of time for parcels to arrive, or have them return items which aren’t been looked after adequately during the fulfilment process.
Choosing the company nearest to you
Another common mistake that businesses make when outsourcing parts of the order fulfilment process is choosing the fulfilment company based merely on its proximity to you. While at face value this may seem like a wise decision, you may want to consider going with a company that is in the most convenient location in relation to your customers instead.
By choosing a fulfilment company which is in close proximity to your customers, you may be able to reduce delivery wait time, which is a huge deal for online shoppers. Convenience and efficiency are key when it comes to order fulfilment, so if you can decrease the time that online shoppers have to wait for their parcels, you will be much better placed to ensure their satisfaction.
Failing to communicate
Lastly, another common mistake that many new business owners make when outsourcing the order fulfilment process is failing to communicate with their fulfilment company. It is essential that the lines of communication between the two parties are clear and accessible at all times. Failing to do so can result in delays or mishaps during the order fulfilment process.
To avoid this, keep in regular contact with your fulfilment company and give them easy access to any important changes in data or information that they may need to be made aware of. By doing so, you will build trust with your company and ensure that the order fulfilment process runs without any delays or mistakes.